Page 2 – On the Pulse: Pharma Marketing and Life Sciences Blog

Pharma Engagement Cloud RFP Checklist (2026): Requirements, Questions, and Scoring Framework for Brand, Ops, and IT

Purple and blue RFP checklist cover with analytics dashboard elements and pharma engagement cloud text.

A buyer-friendly RFP and evaluation template for pharma commercial teams comparing engagement cloud and CRM-adjacent solutions. Includes must-have requirements across data sources, integrations, identity and measurement, security and governance, admin controls, analytics, and service/support—plus a weighted scoring model that aligns brand, marketing ops, and IT stakeholders.

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Personalizing Patient Journeys With AI: What Works (and What to Avoid)

Blue healthcare AI cover image showing a digital AI interface over a laptop and mobile device.

A practical guide to AI-driven personalization for patient support and adherence programs, with guardrails around privacy, consent, and compliant messaging.

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Case Study: Building a Patient Platform for High‑Cost Treatment

Case study cover showing clinicians reviewing a tablet beside medical equipment for a high-cost treatment patient platform.

How a rare-disease brand drove 1,800+ patient & caregiver sign-ups with a unified education platform Rare diseases and high‑cost therapies present unique challenges for pharmaceutical marketers. Unlike common conditions where…

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Opt-In HCP + Patient Data Access: How to Build a Target List That Converts

Most pharma teams do not have an audience problem. They have an access and usability problem: identities are fragmented across vendors and channels, permissions are unclear, and lists “work” in…

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HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Blue and purple HIPAA data privacy graphic with circular compliance icons and a glowing central HIPAA label.

Pharma marketing teams are under growing pressure to personalize HCP and patient engagement while reducing privacy risk. The challenge is that US healthcare marketing privacy is not governed by one…

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Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Doctor using a tablet while talking with a patient, with text about AI-driven healthcare CRM on a blue background.

Explore New Options in 2026 Pharmaceutical marketers face a changing landscape. The traditional one‑size‑fits‑all campaign model no longer meets expectations. Patients and health‑care professionals (HCPs) are accustomed to personalized digital…

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Case Study: From Data Silos to Prescriber Growth

Case study cover showing a clinician discussing an osteoporosis X-ray on a tablet, with text about centralizing data for HCP engagement.

How an osteoporosis brand unified HCP engagement — and drove a 15% lift in prescribers In the competitive world of osteoporosis treatment, where the aging population continues to swell and…

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Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…

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Healthcare & Life Science Technology

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

Visual representing Pulse Health and Sermo integration, showcasing unified healthcare professional engagement and data connectivity.

Sermo’s Role in Pharma Marketing The health‑care marketing landscape has shifted dramatically in recent years. Physicians now expect personalized, data‑driven interactions that respect their time and professional independence. Social media…

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Pharma Engagement Cloud RFP Checklist (2026): Requirements, Questions, and Scoring Framework for Brand, Ops, and IT

Pharma Engagement Cloud RFP Checklist (2026): Requirements, Questions, and Scoring Framework for Brand, Ops, and IT

Personalizing Patient Journeys With AI: What Works (and What to Avoid)

Case Study: Building a Patient Platform for High‑Cost Treatment

Opt-In HCP + Patient Data Access: How to Build a Target List That Converts

HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Case Study: From Data Silos to Prescriber Growth

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

ODAIA and Pulse Health Partner to Help Pharma Convert More HCPs and Increase Patient Prescription Volume

Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Top Pharmaceutical Industry Marketing Strategies for 2026

Compliance‑First Email & SMS in Pharma: A Practical Playbook

Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending

Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

Clinical CRM vs Pharmaceutical CRM: Which Fit Is Better for Commercial Teams?

MLR Pharma Explained: Workflow Stages, Common Delays, and Smarter Review Operations

HCP Marketing Strategy Framework: Building Coordinated Campaigns Across Email, SMS, Media, and Field

Patient Communication Tools for Pharma: How to Evaluate Platforms for Education, Enrollment, and Adherence Programs

Pharma Industry Software: How Commercial Teams Can Evaluate Platforms for Engagement, Data, and Measurement

What Is Life Sciences Software? A Buyer-Friendly Guide for Omnichannel Engagement and Analytics

Pharma CRM Migration & Change Management: A Step-by-Step Plan for Commercial Ops, Brand Teams, and Field Users

Consent-Forward Patient Enrollment Journeys: How to Increase Program Sign-Ups with Clear Permissions and Better UX

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