Healthcare Marketing
Your edge in the ever-evolving pharma landscape.
Where pharma marketers find fresh thinking, actionable insights, and smarter ways to engage HCPs.
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Maximizing Pharma Marketing ROI with Better Data
Stop Wasting Budget: How Data Quality Drives ROI in Pharma Budgets are tight and evidence demands are higher. If your data layer is messy — IDs don’t match, consent is…
Why Patient-Centricity Is the Future of Pharma Marketing
Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…
Predictive Analytics in Pharma: Anticipating HCP and Patient Needs
For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…
Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare
A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…
Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track
Pharma brands don’t lack data — they lack direction. Budgets pour into Veeva emails, HCP media, webinars, rep calls, hubs, and SPP/claims feeds, while dashboards pile up impressions and clicks…
How AI-Powered CRMs Boost Pharma Sales Teams
The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…
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Pulse Health + RxNT: Close The Loop Between EHR Workflows And Patient Engagement
Executive Summary Pulse Health now connects with RxNT so your clinical and operational events can automatically trigger compliant, omnichannel patient outreach and analytics. By unifying EHR/PM data with Pulse’s engagement…
AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement
The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…
Optimizing Multi-Channel Patient Outreach: Best Practices for Healthcare Providers
Effective patient outreach across multiple channels is key for healthcare providers to keep patients engaged and healthy. This article offers practical strategies to help improve patient communication and satisfaction. Key…
Pulse + Doceree Integration: How Healthcare Marketers Can Use Them Together Effectively
Integrating Pulse Health’s engagement platform with Doceree’s programmatic HCP advertising network unlocks powerful capabilities for healthcare marketers. By combining Pulse’s life-sciences-tailored marketing automation with Doceree’s extensive reach to healthcare professionals…
Data Privacy in Pharma Marketing: How to Build Patient Trust
Privacy in pharma is more than compliance — it’s a competitive advantage. This playbook shows how to build patient trust by: (1) adopting consent-first data and preference management, (2) embedding…
Navigating Compliance in Pharma CRM & Communications
A practical guide for pharma manufacturers in the U.S. and Canada Pharma engagement lives under some of the strictest rules anywhere. Every email to an HCP, SMS to a patient,…
