Healthcare Marketing
Your edge in the ever-evolving pharma landscape.
Where pharma marketers find fresh thinking, actionable insights, and smarter ways to engage HCPs.
Welcome to the Pulse Health Content Hub
Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending
Turning RSNA 2025 momentum into year-round HCP engagement with Pulse Health. Each year, RSNA brings together thousands of radiologists, imaging professionals, and industry leaders under the banner of “Imaging the…
Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud
With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…
How Pharma Teams Use Email + SMS to Drive Real HCP Engagement
In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…
Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help
As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…
Maximizing Pharma Marketing ROI with Better Data
Stop Wasting Budget: How Data Quality Drives ROI in Pharma Budgets are tight and evidence demands are higher. If your data layer is messy — IDs don’t match, consent is…
Why Patient-Centricity Is the Future of Pharma Marketing
Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…
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Predictive Analytics in Pharma: Anticipating HCP and Patient Needs
For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…
Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare
A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…
Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track
Pharma brands don’t lack data — they lack direction. Budgets pour into Veeva emails, HCP media, webinars, rep calls, hubs, and SPP/claims feeds, while dashboards pile up impressions and clicks…
How AI-Powered CRMs Boost Pharma Sales Teams
The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…
Pulse Health + RxNT: Close The Loop Between EHR Workflows And Patient Engagement
Executive Summary Pulse Health now connects with RxNT so your clinical and operational events can automatically trigger compliant, omnichannel patient outreach and analytics. By unifying EHR/PM data with Pulse’s engagement…
AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement
The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…
