Archives

Categories

Posts by author

Ashley DiSanto

17 posts
Ashley DiSanto is the Vice President of Client Services at Pulse Health, where she supports pharmaceutical and healthcare clients through campaign planning, execution, and ongoing account strategy. Her work focuses on helping clients turn audience targeting, engagement, and measurement goals into successful healthcare marketing programs.

Consent-Forward Patient Enrollment Journeys: How to Increase Program Sign-Ups with Clear Permissions and Better UX

Hands using a smartphone with consent form icon and text about clear permissions for patient enrollment journeys.
An implementation-oriented guide to improving patient education and sign-up flows using transparent consent language, preference capture, and progressive profiling. Includes best-practice journey patterns (welcome, reminders, re-engagement), content modules that reduce friction, and measurement approaches that focus on program performance signals—without implying access to protected health information.
View Post

Patient Access + CRM Operations: A Data & Workflow Checklist for Enrollment, Education, and Ongoing Support

Doctor speaking with patient in a clinical setting for a patient access and CRM operations checklist.
An operational playbook for structuring patient support journeys without overstepping privacy boundaries: recommended data fields, consent capture points, identity matching considerations, and how to coordinate program enrollment, educational messaging, reminders, and service updates across channels. Geared to patient access teams, CRM owners, and partners implementing scalable patient engagement.
View Post