CRM for Life Sciences vs General CRM: Which Model Fits Pharma Commercial Teams Best?
Compare crm for life sciences vs general CRM for pharma teams. Learn fit, tradeoffs, and next steps to choose the right model with confidence.
Posts by author
Ashley DiSanto
24 posts
Ashley DiSanto is the Vice President of Client Services at Pulse Health, where she supports pharmaceutical and healthcare clients through campaign planning, execution, and ongoing account strategy. Her work focuses on helping clients turn audience targeting, engagement, and measurement goals into successful healthcare marketing programs.
HCP Engagement Solutions: What Pharma Teams Should Evaluate Before Selecting a Platform
Evaluate hcp engagement solutions with a practical pharma guide covering workflows, CRM fit, compliance, integrations, and platform risk.
Drug Launch Planning Timeline: What Commercial Teams Should Prepare 12 Months Before Launch
Learn how drug launch planning works in the final 12 months before launch, with phases, checklists, KPIs, and readiness steps for commercial teams.
Clinical CRM vs Pharmaceutical CRM: Which Fit Is Better for Commercial Teams?
Compare clinical CRM vs pharmaceutical CRM for commercial teams. See key differences, best-fit use cases, and request a Pulse Health demo.
MLR Pharma Explained: Workflow Stages, Common Delays, and Smarter Review Operations
Learn how mlr pharma review works, who is involved, where delays happen, and how teams improve promotional workflow speed without added risk.
HCP Marketing Strategy Framework: Building Coordinated Campaigns Across Email, SMS, Media, and Field
Build a smarter hcp marketing strategy across email, SMS, media, and field. See the framework, compare channel roles, and improve HCP engagement.
Patient Communication Tools for Pharma: How to Evaluate Platforms for Education, Enrollment, and Adherence Programs
Compare patient communication tools for pharma. Learn key features, scorecard criteria, and how to choose the right platform for programs.
Consent-Forward Patient Enrollment Journeys: How to Increase Program Sign-Ups with Clear Permissions and Better UX
Learn a consent-forward patient enrollment UX to boost program sign-ups, clarify opt-ins, reduce risk, and improve preference management.
Patient Access + CRM Operations: A Data & Workflow Checklist for Enrollment, Education, and Ongoing Support
Patient access CRM checklist: data model, enrollment-to-education workflows, consent by channel, suppressions, and KPIs for compliant omnichannel support.
Personalizing Patient Journeys With AI: What Works (and What to Avoid)
Learn how AI improves pharma patient journey personalization with compliant orchestration, next best action, guardrails, audit logs, and holdouts.
Opt-In HCP + Patient Data Access: How to Build a Target List That Converts
Learn how US pharma teams build opt-in HCP and patient target lists that convert using NPI matching, permissions, enrichment, suppression, and measurement.
How Pharma Teams Use Email + SMS to Drive Real HCP Engagement
In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…
Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help
As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…
Predictive Analytics in Pharma: Anticipating HCP and Patient Needs
For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…
Optimizing Multi-Channel Patient Outreach: Best Practices for Healthcare Providers
Effective patient outreach across multiple channels is key for healthcare providers to keep patients engaged and healthy. This article offers practical strategies to help improve patient communication and satisfaction. Key…