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Ashley DiSanto

23 posts
Ashley DiSanto is the Vice President of Client Services at Pulse Health, where she supports pharmaceutical and healthcare clients through campaign planning, execution, and ongoing account strategy. Her work focuses on helping clients turn audience targeting, engagement, and measurement goals into successful healthcare marketing programs.

HCP Marketing Strategy Framework: Building Coordinated Campaigns Across Email, SMS, Media, and Field

A strategic how-to guide for pharma brand teams and omnichannel leads on planning HCP marketing programs across channels. The article can outline audience design, identity and access considerations, content sequencing, channel roles, contact policy alignment, and measurement frameworks that help teams coordinate digital and field efforts more effectively.
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Patient Communication Tools for Pharma: How to Evaluate Platforms for Education, Enrollment, and Adherence Programs

A practical buyer-oriented guide for pharma brand, patient support, and operations teams comparing patient communication tools for education, program sign-ups, reminders, and ongoing engagement. The article can explain evaluation criteria such as consent management, channel orchestration, analytics, integrations, and de-identified measurement without making compliance guarantees.\n\n[Low-volume override: High commercial intent and close alignment with Pulse Health's patient access and engagement capabilities make this a worthwhile bottom-funnel topic despite modest volume.]
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Consent-Forward Patient Enrollment Journeys: How to Increase Program Sign-Ups with Clear Permissions and Better UX

Hands using a smartphone with consent form icon and text about clear permissions for patient enrollment journeys.
An implementation-oriented guide to improving patient education and sign-up flows using transparent consent language, preference capture, and progressive profiling. Includes best-practice journey patterns (welcome, reminders, re-engagement), content modules that reduce friction, and measurement approaches that focus on program performance signals—without implying access to protected health information.
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Patient Access + CRM Operations: A Data & Workflow Checklist for Enrollment, Education, and Ongoing Support

Doctor speaking with patient in a clinical setting for a patient access and CRM operations checklist.
An operational playbook for structuring patient support journeys without overstepping privacy boundaries: recommended data fields, consent capture points, identity matching considerations, and how to coordinate program enrollment, educational messaging, reminders, and service updates across channels. Geared to patient access teams, CRM owners, and partners implementing scalable patient engagement.
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