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Brooke Alovis

9 posts
Brooke Alovis is the Chief Operating Officer at Pulse Health, where she helps lead operational strategy across healthcare marketing, client delivery, partnerships, and platform execution. Her work supports Pulse Health’s mission to help pharmaceutical and life sciences teams reach healthcare audiences more effectively through data-driven engagement solutions.

Building a De-Identified Measurement Layer for HCP & Patient Programs: Tokenization, Identity Resolution, and Partner Data Alignment

Profile silhouette with digital healthcare analytics icons beside text about de-identified HCP and patient measurement.
An architecture-focused guide for teams that need consistent measurement across CRM, media, and engagement channels without implying access to PHI. Explains common identifiers (NPI, hashed emails where appropriate, tokens), consent/permissions considerations, and how to align partners so reporting is comparable across campaigns and journeys.
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Building a Pharma Omnichannel Center of Excellence (CoE): Operating Model, Governance, and Enablement Plan

Purple gradient cover image for a pharma omnichannel center of excellence operating model and governance plan.
A playbook for establishing an omnichannel CoE that helps pharma organizations scale consistently across brands while staying aligned on governance. Defines roles (brand, omnichannel, ops, CRM, analytics, compliance partners), intake and prioritization, reusable templates, QA processes, and a training/certification pathway (including how platform certification programs can support standardization).
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Pharma Orchestration 101: Building Trigger-Based HCP Journeys Across Field, Email, SMS, and Digital

Digital graphic showing an orchestration hub connected to web, checklist, email, and chat icons, illustrating trigger-based HCP journeys across field, email, SMS, and digital channels.
A practical guide for brand teams and omnichannel leads on designing trigger-based orchestration that aligns rep activity with compliant digital touchpoints. Covers common HCP journey triggers (content engagement, event attendance, rep call outcomes), channel sequencing, guardrails, and how to operationalize orchestration using a CRM + engagement cloud + analytics stack—without relying on sensitive data.
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