Here’s How to Drive More Prescriptions. The Only Goal that Really Matters

If you strip back the tactics and marketing strategies, at the very end of the funnel, the ultimate business goal is always this: Drive more prescriptions.

If you can't draw a straight line between what you're doing and this simple objective, then respectfully, you're doing it wrong.

It's easy to get lost along the way - open rates and nuanced messaging, proper segmentation and drug education are all important signposts on the journey, but if they don't ultimately result in a clear, tangible, measurable lift, then you've taken a wrong turn.

Here's the great news. In every case after an engagement with clients just like you, we can point to a meaningful increase in prescriptions with a value that exceeds many, many times over the cost of what you're paying for a Pulse health subscription.

Here’s how we get that done:

  1. Expertise: We work exclusively in the Life Sciences space. Because we are so uni-focal, we have a best-in-class understanding of how to drive results. We advise on benchmarks, and on target open rates specific to your HCP goals. We know these things because we built the playbook.
  2. Customization: Bigger is not better. We are not one of the huge marketing automation companies that put you and your goals on autopilot with a one-size-fits-all approach. Instead, we work with each client to create a bespoke plan and drive specific outcomes.
  3. Integration: We are seamlessly integrated with the best data partners – industry leaders from Medscape and Google Analytics to Doximity and Veeva. We take inputs from these giants and synthesize them into actionable information and recommendations you can use to drive more prescriptions.

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Jamie Larson