Medical Affairs Platform Comparison: 8 Capabilities Pharma Teams Should Prioritize
Compare 8 capabilities to prioritize in a medical affairs platform, from insights and content review to integrations, analytics, and AI governance.
Posts by author
Robert Reynolds
16 posts
Robert Reynolds is the Chief Technology Officer at Pulse Health, where he leads technology strategy across healthcare engagement, data infrastructure, platform development, and campaign activation systems. His work supports the technical foundation behind Pulse Health’s ability to connect healthcare marketers with the right audiences across digital channels.
Pharma Industry Software: How Commercial Teams Can Evaluate Platforms for Engagement, Data, and Measurement
Compare pharma industry software for engagement, data, and measurement. Learn what to assess, what to ask vendors, and how Pulse Health fits.
Pharma CRM Migration & Change Management: A Step-by-Step Plan for Commercial Ops, Brand Teams, and Field Users
Step-by-step pharma CRM migration plan for commercial ops and brand teams: data mapping, integration readiness, risk-based testing, cutover, adoption.
Real-Time Pharma Marketing Analytics: KPIs, Attribution, and What GA4 Adds
Pharma marketing analytics guide: KPI framework, real-time dashboards, omnichannel attribution, and how GA4 + BigQuery improve measurement.
Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies
Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…
Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms
Sermo’s Role in Pharma Marketing The health‑care marketing landscape has shifted dramatically in recent years. Physicians now expect personalized, data‑driven interactions that respect their time and professional independence. Social media…
Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud
With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…
How AI-Powered CRMs Boost Pharma Sales Teams
The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…
Pulse Health + RxNT: Close The Loop Between EHR Workflows And Patient Engagement
Executive Summary Pulse Health now connects with RxNT so your clinical and operational events can automatically trigger compliant, omnichannel patient outreach and analytics. By unifying EHR/PM data with Pulse’s engagement…
AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement
The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…
Pulse + Doceree Integration: How Healthcare Marketers Can Use Them Together Effectively
Integrating Pulse Health’s engagement platform with Doceree’s programmatic HCP advertising network unlocks powerful capabilities for healthcare marketers. By combining Pulse’s life-sciences-tailored marketing automation with Doceree’s extensive reach to healthcare professionals…
How to Use Pulse Health + OptimizeRx Together: A Step-by-Step Integration Guide for Smarter Patient Engagement
Healthcare providers and pharmaceutical marketers today face a pressing challenge: ensuring patients consistently access and adhere to their prescribed medications. Pulse Health’s integration with OptimizeRx addresses this challenge head-on, offering…
Ensuring Compliance and Security in Life Sciences Communications with Pulse Health
Empowering Pharma and Healthcare Organizations with Secure Marketing Solutions Effective communication in the life sciences sector is more than a business requirement — it’s a critical regulatory necessity. Pharmaceutical organizations,…
Pulse Health Achieves ISO/IEC 27001 Certification
Our Effort to Strengthen Pharma & Life Sciences Data Security Pulse Health is proud to announce that as of April 29, 2025, we have achieved ISO/IEC 27001 certification—a globally recognized…
The Digital Transformation Landscape of Pharma in 2025
Trends, Technologies, and Tactics Driving a New Era of Drug Development and Patient Engagement In 2025, digitalization is propelling the pharmaceutical industry into overdrive, sparking major shifts from the lab…