Healthcare & Life Science Technology Archives - On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health

What Is Life Sciences Software? A Buyer-Friendly Guide for Omnichannel Engagement and Analytics

An educational explainer aimed at pharma decision-makers who are comparing categories and trying to understand how life sciences software supports compliant engagement, audience data, workflow integration, and performance measurement. This can capture category discovery traffic and support mid-funnel product consideration.

Pharma CRM Migration & Change Management: A Step-by-Step Plan for Commercial Ops, Brand Teams, and Field Users

A migration playbook covering stakeholder alignment, data mapping, integration readiness, validation planning, training, and post-launch stabilization—focused on minimizing disruption for field teams while ensuring marketing ops and CRM owners can support omnichannel execution. Emphasizes governance, risk management, and measurement continuity without implying inappropriate PHI handling.

Patient Access + CRM Operations: A Data & Workflow Checklist for Enrollment, Education, and Ongoing Support

Doctor speaking with patient in a clinical setting for a patient access and CRM operations checklist.

An operational playbook for structuring patient support journeys without overstepping privacy boundaries: recommended data fields, consent capture points, identity matching considerations, and how to coordinate program enrollment, educational messaging, reminders, and service updates across channels. Geared to patient access teams, CRM owners, and partners implementing scalable patient engagement.

HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Blue and purple HIPAA data privacy graphic with circular compliance icons and a glowing central HIPAA label.

Pharma marketing teams are under growing pressure to personalize HCP and patient engagement while reducing privacy risk. The challenge is that US healthcare marketing privacy is not governed by one…

Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Doctor using a tablet while talking with a patient, with text about AI-driven healthcare CRM on a blue background.

Explore New Options in 2026 Pharmaceutical marketers face a changing landscape. The traditional one‑size‑fits‑all campaign model no longer meets expectations. Patients and health‑care professionals (HCPs) are accustomed to personalized digital…

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Cookieless measurement for HCP targeting — identity options beyond third-party cookies, with digital checklist and tablet.

Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…

Healthcare & Life Science Technology

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

Visual representing Pulse Health and Sermo integration, showcasing unified healthcare professional engagement and data connectivity.

Sermo’s Role in Pharma Marketing The health‑care marketing landscape has shifted dramatically in recent years. Physicians now expect personalized, data‑driven interactions that respect their time and professional independence. Social media…

Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Smiling healthcare professional in a white coat using a tablet on a purple background with text: “Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)”.

HCPs don’t ignore digital — they ignore irrelevant, over-frequent, hard-to-control outreach. A preference center is your chance to fix that while proving to compliance that consent and communication controls are…

Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

Overlapping iridescent circles featuring the Pulse Health and Doximity logos, symbolizing partnership and integration.

With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…

Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

Attendees seated at a conference panel with overlay text promoting Pulse Health’s presence and support for maximizing value at the AHA25 event.

As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…

How AI-Powered CRMs Boost Pharma Sales Teams

Doctor pointing at holographic CRM icons and an “AI” badge on a purple gradient, representing AI-driven sales enablement.

The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…

Pulse Health + RxNT: Close The Loop Between EHR Workflows And Patient Engagement

Pulse Health and RXNT logos displayed side by side on a vibrant gradient background, symbolizing healthcare technology integration.

Executive Summary Pulse Health now connects with RxNT so your clinical and operational events can automatically trigger compliant, omnichannel patient outreach and analytics. By unifying EHR/PM data with Pulse’s engagement…

AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement

Clinician in scrubs uses a tablet projecting a blue holographic AI dashboard with medical icons, symbolizing AI-driven pharma marketing.

The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…

Data Privacy in Pharma Marketing: How to Build Patient Trust

Purple-gradient infographic with a stylized medical staff and shield motif beside the headline “Data Privacy in Pharma Marketing: How to Build Patient Trust."

Privacy in pharma is more than compliance — it’s a competitive advantage. This playbook shows how to build patient trust by: (1) adopting consent-first data and preference management, (2) embedding…

How to Master NPI Matching for Healthcare Providers

A clinician interacts with a tablet projecting layered medical icons, progress bars, and a skeletal model, illustrating advanced analytics for mastering NPI matching.

NPI matching is crucial for healthcare providers to ensure they are accurately identified in various administrative and financial systems. Covered entities, such as healthcare organizations and providers classified under HIPAA,…

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