HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know
2026 HIPAA & privacy update for pharma marketers: authorization, de-identification, FTC/state laws, trackers, BAAs, and a practical checklist.
Healthcare & Life Science Technology
42 posts
Discover how healthcare and life science technology is helping pharmaceutical brands, medical organizations, and healthcare marketers improve audience targeting, engagement, analytics, and campaign performance.
Personalizing Patient Journeys with AI‑Driven Healthcare CRM
Explore New Options in 2026 Pharmaceutical marketers face a changing landscape. The traditional one‑size‑fits‑all campaign model no longer meets expectations. Patients and health‑care professionals (HCPs) are accustomed to personalized digital…
Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies
Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…
Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms
Sermo’s Role in Pharma Marketing The health‑care marketing landscape has shifted dramatically in recent years. Physicians now expect personalized, data‑driven interactions that respect their time and professional independence. Social media…
Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)
HCPs don’t ignore digital — they ignore irrelevant, over-frequent, hard-to-control outreach. A preference center is your chance to fix that while proving to compliance that consent and communication controls are…
Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud
With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…
Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help
As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…
How AI-Powered CRMs Boost Pharma Sales Teams
The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…
Pulse Health + RxNT: Close The Loop Between EHR Workflows And Patient Engagement
Executive Summary Pulse Health now connects with RxNT so your clinical and operational events can automatically trigger compliant, omnichannel patient outreach and analytics. By unifying EHR/PM data with Pulse’s engagement…
AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement
The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…
Data Privacy in Pharma Marketing: How to Build Patient Trust
Privacy in pharma is more than compliance — it’s a competitive advantage. This playbook shows how to build patient trust by: (1) adopting consent-first data and preference management, (2) embedding…
How to Master NPI Matching for Healthcare Providers
NPI matching is crucial for healthcare providers to ensure they are accurately identified in various administrative and financial systems. Covered entities, such as healthcare organizations and providers classified under HIPAA,…
Ensuring Compliance and Security in Life Sciences Communications with Pulse Health
Empowering Pharma and Healthcare Organizations with Secure Marketing Solutions Effective communication in the life sciences sector is more than a business requirement — it’s a critical regulatory necessity. Pharmaceutical organizations,…
How Pulse Health Seamlessly Integrates with Veeva CRM to Empower Pharma Companies
In today’s pharmaceutical landscape, efficient customer relationship management is critical. Pharma companies rely heavily on CRM solutions to maintain streamlined, compliant, and effective interactions. However, when systems don’t communicate effectively,…
Pulse Health Achieves ISO/IEC 27001 Certification
Our Effort to Strengthen Pharma & Life Sciences Data Security Pulse Health is proud to announce that as of April 29, 2025, we have achieved ISO/IEC 27001 certification—a globally recognized…