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Matt O'Haver

5 posts
Matt O’Haver is the Content Manager for Pulse Health, where he supports the creation of practical, research-informed content for pharmaceutical and healthcare marketers. He writes and edits content on topics including HCP targeting, patient engagement, healthcare data, omnichannel marketing, identity resolution, campaign measurement, and digital activation strategies.

HCP Marketing Strategy Framework: Building Coordinated Campaigns Across Email, SMS, Media, and Field

Flat lay of medical tools — a keyboard, stethoscope, syringe, pill bottle, and tablets — surrounding the white Pulse Health logo on a blue background.
A strategic how-to guide for pharma brand teams and omnichannel leads on planning HCP marketing programs across channels. The article can outline audience design, identity and access considerations, content sequencing, channel roles, contact policy alignment, and measurement frameworks that help teams coordinate digital and field efforts more effectively.
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Patient Communication Tools for Pharma: How to Evaluate Platforms for Education, Enrollment, and Adherence Programs

Flat lay of medical tools — a keyboard, stethoscope, syringe, pill bottle, and tablets — surrounding the white Pulse Health logo on a blue background.
A practical buyer-oriented guide for pharma brand, patient support, and operations teams comparing patient communication tools for education, program sign-ups, reminders, and ongoing engagement. The article can explain evaluation criteria such as consent management, channel orchestration, analytics, integrations, and de-identified measurement without making compliance guarantees.\n\n[Low-volume override: High commercial intent and close alignment with Pulse Health's patient access and engagement capabilities make this a worthwhile bottom-funnel topic despite modest volume.]
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