On the Pulse: Pharma Marketing and Life Sciences Blog

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…

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Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

Visual representing Pulse Health and Sermo integration, showcasing unified healthcare professional engagement and data connectivity.

Sermo’s Role in Pharma Marketing The health‑care marketing landscape has shifted dramatically in recent years. Physicians now expect personalized, data‑driven interactions that respect their time and professional independence. Social media…

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Company Updates

ODAIA and Pulse Health Partner to Help Pharma Convert More HCPs and Increase Patient Prescription Volume

ODAIA marketing intelligence combined with Pulse Health’s platform deliverAI-powered marketing orchestration for personalized HCP engagement. SAN FRANCISCO – JP Morgan Healthcare Conference – Jan. 14, 2026 ‍ODAIA and Pulse Health…

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Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Smiling healthcare professional in a white coat using a tablet on a purple background with text: “Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)”.

HCPs don’t ignore digital — they ignore irrelevant, over-frequent, hard-to-control outreach. A preference center is your chance to fix that while proving to compliance that consent and communication controls are…

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Top Pharmaceutical Industry Marketing Strategies for 2026

A laptop user viewing floating digital dashboards, graphs, and analytics related to pharmaceutical marketing performance.

Pharmaceutical industry marketing is crucial for promoting new drugs and healthcare solutions. Drug companies are key players in pharmaceutical industry marketing and must adapt their strategies to effectively connect with…

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Compliance‑First Email & SMS in Pharma: A Practical Playbook

Pharma marketers don’t just compete for attention — they compete for trust. In regulated industries, a clever subject line or snappy text is never worth a compliance misstep. This playbook…

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Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending

Two radiologists reviewing skull imaging scans beside an MRI machine with headline text about RSNA 2025 strategy.

Turning RSNA 2025 momentum into year-round HCP engagement with Pulse Health. Each year, RSNA brings together thousands of radiologists, imaging professionals, and industry leaders under the banner of “Imaging the…

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Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

Overlapping iridescent circles featuring the Pulse Health and Doximity logos, symbolizing partnership and integration.

With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…

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How Pharma Teams Use Email + SMS to Drive Real HCP Engagement

A hand holding a smartphone with glowing email icons, symbolizing digital communication strategies that enhance healthcare professional engagement through email and SMS.

In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…

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Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

Attendees seated at a conference panel with overlay text promoting Pulse Health’s presence and support for maximizing value at the AHA25 event.

As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…

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Maximizing Pharma Marketing ROI with Better Data

Hand drawing an upward arrow over data charts, representing improving pharma marketing ROI through enhanced data.

Stop Wasting Budget: How Data Quality Drives ROI in Pharma Budgets are tight and evidence demands are higher. If your data layer is messy — IDs don’t match, consent is…

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Why Patient-Centricity Is the Future of Pharma Marketing

Healthcare worker hugging a smiling older patient on a purple-blue gradient background with the headline “Why Patient-Centricity is the Future of Pharma Marketing.”

Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…

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Predictive Analytics in Pharma: Anticipating HCP and Patient Needs

For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…

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Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare

Two healthcare professionals talking while one holds a tablet; a purple circular graphic overlays the left with the headline “Pharma Sales Rep 2.0: Digital Tools Every Rep Should Use.”

A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…

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Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track

Two tablets showing charts flank a purple gradient and a digital network mesh illustration; headline reads “Data-Driven Marketing: 5 Metrics Pharma Brands Should Track.”

Pharma brands don’t lack data — they lack direction. Budgets pour into Veeva emails, HCP media, webinars, rep calls, hubs, and SPP/claims feeds, while dashboards pile up impressions and clicks…

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Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

ODAIA and Pulse Health Partner to Help Pharma Convert More HCPs and Increase Patient Prescription Volume

Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Top Pharmaceutical Industry Marketing Strategies for 2026

Compliance‑First Email & SMS in Pharma: A Practical Playbook

Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending

Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

How Pharma Teams Use Email + SMS to Drive Real HCP Engagement

Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

Maximizing Pharma Marketing ROI with Better Data

Why Patient-Centricity Is the Future of Pharma Marketing

Predictive Analytics in Pharma: Anticipating HCP and Patient Needs

Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare

Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

ODAIA and Pulse Health Partner to Help Pharma Convert More HCPs and Increase Patient Prescription Volume

Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Top Pharmaceutical Industry Marketing Strategies for 2026

How AI-Powered CRMs Boost Pharma Sales Teams

Pulse Health + RxNT: Close The Loop Between EHR Workflows And Patient Engagement

AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement

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