On the Pulse: Pharma Marketing and Life Sciences Blog

Case Study: Building a Patient Platform for High‑Cost Treatment

How a rare-disease brand drove 1,800+ patient & caregiver sign-ups with a unified education platform Rare diseases and high‑cost therapies present unique challenges for pharmaceutical marketers. Unlike common conditions where…

View Post

Opt-In HCP + Patient Data Access: How to Build a Target List That Converts

Most pharma teams do not have an audience problem. They have an access and usability problem: identities are fragmented across vendors and channels, permissions are unclear, and lists “work” in…

View Post

HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Pharma marketing teams are under growing pressure to personalize HCP and patient engagement while reducing privacy risk. The challenge is that US healthcare marketing privacy is not governed by one…

View Post

Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Doctor using a tablet while talking with a patient, with text about AI-driven healthcare CRM on a blue background.

Explore New Options in 2026 Pharmaceutical marketers face a changing landscape. The traditional one‑size‑fits‑all campaign model no longer meets expectations. Patients and health‑care professionals (HCPs) are accustomed to personalized digital…

View Post

Case Study: From Data Silos to Prescriber Growth

Case study cover showing a clinician discussing an osteoporosis X-ray on a tablet, with text about centralizing data for HCP engagement.

How an osteoporosis brand unified HCP engagement — and drove a 15% lift in prescribers In the competitive world of osteoporosis treatment, where the aging population continues to swell and…

View Post

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…

View Post

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

Visual representing Pulse Health and Sermo integration, showcasing unified healthcare professional engagement and data connectivity.

Sermo’s Role in Pharma Marketing The health‑care marketing landscape has shifted dramatically in recent years. Physicians now expect personalized, data‑driven interactions that respect their time and professional independence. Social media…

View Post

Company Updates

ODAIA and Pulse Health Partner to Help Pharma Convert More HCPs and Increase Patient Prescription Volume

ODAIA marketing intelligence combined with Pulse Health’s platform deliver AI-powered marketing orchestration for personalized HCP engagement. SAN FRANCISCO – JP Morgan Healthcare Conference – Jan. 14, 2026 ‍ODAIA and Pulse…

View Post

Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Smiling healthcare professional in a white coat using a tablet on a purple background with text: “Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)”.

HCPs don’t ignore digital — they ignore irrelevant, over-frequent, hard-to-control outreach. A preference center is your chance to fix that while proving to compliance that consent and communication controls are…

View Post

Top Pharmaceutical Industry Marketing Strategies for 2026

A laptop user viewing floating digital dashboards, graphs, and analytics related to pharmaceutical marketing performance.

Pharmaceutical industry marketing is crucial for promoting new drugs and healthcare solutions. Drug companies are key players in pharmaceutical industry marketing and must adapt their strategies to effectively connect with…

View Post

Compliance‑First Email & SMS in Pharma: A Practical Playbook

Pharma marketers don’t just compete for attention — they compete for trust. In regulated industries, a clever subject line or snappy text is never worth a compliance misstep. This playbook…

View Post

Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending

Two radiologists reviewing skull imaging scans beside an MRI machine with headline text about RSNA 2025 strategy.

Turning RSNA 2025 momentum into year-round HCP engagement with Pulse Health. Each year, RSNA brings together thousands of radiologists, imaging professionals, and industry leaders under the banner of “Imaging the…

View Post

Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

Overlapping iridescent circles featuring the Pulse Health and Doximity logos, symbolizing partnership and integration.

With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…

View Post

How Pharma Teams Use Email + SMS to Drive Real HCP Engagement

A hand holding a smartphone with glowing email icons, symbolizing digital communication strategies that enhance healthcare professional engagement through email and SMS.

In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…

View Post

Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

Attendees seated at a conference panel with overlay text promoting Pulse Health’s presence and support for maximizing value at the AHA25 event.

As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…

View Post

Our Products

Pulse by the numbers

Intelligence

Overview

Our Solutions

Pulse spotlight

Pulse by the numbers

Intelligence

Pulse spotlight

Archives

Categories

Case Study: Building a Patient Platform for High‑Cost Treatment

Case Study: Building a Patient Platform for High‑Cost Treatment

Opt-In HCP + Patient Data Access: How to Build a Target List That Converts

HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Case Study: From Data Silos to Prescriber Growth

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

ODAIA and Pulse Health Partner to Help Pharma Convert More HCPs and Increase Patient Prescription Volume

Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Top Pharmaceutical Industry Marketing Strategies for 2026

Compliance‑First Email & SMS in Pharma: A Practical Playbook

Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending

Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

How Pharma Teams Use Email + SMS to Drive Real HCP Engagement

Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

Case Study: Building a Patient Platform for High‑Cost Treatment

Opt-In HCP + Patient Data Access: How to Build a Target List That Converts

HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Case Study: From Data Silos to Prescriber Growth

Maximizing Pharma Marketing ROI with Better Data

Why Patient-Centricity Is the Future of Pharma Marketing

Predictive Analytics in Pharma: Anticipating HCP and Patient Needs

Products

Overview