On the Pulse: Pharma Marketing and Life Sciences Blog

Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending

Turning RSNA 2025 momentum into year-round HCP engagement with Pulse Health. Each year, RSNA brings together thousands of radiologists, imaging professionals, and industry leaders under the banner of “Imaging the…

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Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…

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How Pharma Teams Use Email + SMS to Drive Real HCP Engagement

A hand holding a smartphone with glowing email icons, symbolizing digital communication strategies that enhance healthcare professional engagement through email and SMS.

In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…

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Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

Attendees seated at a conference panel with overlay text promoting Pulse Health’s presence and support for maximizing value at the AHA25 event.

As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…

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Maximizing Pharma Marketing ROI with Better Data

Stop Wasting Budget: How Data Quality Drives ROI in Pharma Budgets are tight and evidence demands are higher. If your data layer is messy — IDs don’t match, consent is…

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Why Patient-Centricity Is the Future of Pharma Marketing

Healthcare worker hugging a smiling older patient on a purple-blue gradient background with the headline “Why Patient-Centricity is the Future of Pharma Marketing.”

Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…

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Predictive Analytics in Pharma: Anticipating HCP and Patient Needs

For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…

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Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare

Two healthcare professionals talking while one holds a tablet; a purple circular graphic overlays the left with the headline “Pharma Sales Rep 2.0: Digital Tools Every Rep Should Use.”

A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…

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Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track

Two tablets showing charts flank a purple gradient and a digital network mesh illustration; headline reads “Data-Driven Marketing: 5 Metrics Pharma Brands Should Track.”

Pharma brands don’t lack data — they lack direction. Budgets pour into Veeva emails, HCP media, webinars, rep calls, hubs, and SPP/claims feeds, while dashboards pile up impressions and clicks…

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How AI-Powered CRMs Boost Pharma Sales Teams

Doctor pointing at holographic CRM icons and an “AI” badge on a purple gradient, representing AI-driven sales enablement.

The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…

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Pulse Health + RxNT: Close The Loop Between EHR Workflows And Patient Engagement

Pulse Health and RXNT logos displayed side by side on a vibrant gradient background, symbolizing healthcare technology integration.

Executive Summary Pulse Health now connects with RxNT so your clinical and operational events can automatically trigger compliant, omnichannel patient outreach and analytics. By unifying EHR/PM data with Pulse’s engagement…

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AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement

Clinician in scrubs uses a tablet projecting a blue holographic AI dashboard with medical icons, symbolizing AI-driven pharma marketing.

The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…

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Optimizing Multi-Channel Patient Outreach: Best Practices for Healthcare Providers

Female doctor holding a tablet on a purple gradient with phone, email, chat, and contact icons, representing best practices for multi-channel outreach.

Effective patient outreach across multiple channels is key for healthcare providers to keep patients engaged and healthy. This article offers practical strategies to help improve patient communication and satisfaction. Key…

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Pulse + Doceree Integration: How Healthcare Marketers Can Use Them Together Effectively

Two overlapping gradient spheres labeled “Pulse Health” and “Doceree” connected by white concentric lines on a soft gray background.

Integrating Pulse Health’s engagement platform with Doceree’s programmatic HCP advertising network unlocks powerful capabilities for healthcare marketers. By combining Pulse’s life-sciences-tailored marketing automation with Doceree’s extensive reach to healthcare professionals…

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Data Privacy in Pharma Marketing: How to Build Patient Trust

Purple-gradient infographic with a stylized medical staff and shield motif beside the headline “Data Privacy in Pharma Marketing: How to Build Patient Trust."

Privacy in pharma is more than compliance — it’s a competitive advantage. This playbook shows how to build patient trust by: (1) adopting consent-first data and preference management, (2) embedding…

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Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending

Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending

Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

How Pharma Teams Use Email + SMS to Drive Real HCP Engagement

Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

Maximizing Pharma Marketing ROI with Better Data

Why Patient-Centricity Is the Future of Pharma Marketing

Predictive Analytics in Pharma: Anticipating HCP and Patient Needs

Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare

Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track

How AI-Powered CRMs Boost Pharma Sales Teams

Pulse Health + RxNT: Close The Loop Between EHR Workflows And Patient Engagement

AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement

Optimizing Multi-Channel Patient Outreach: Best Practices for Healthcare Providers

Pulse + Doceree Integration: How Healthcare Marketers Can Use Them Together Effectively

Data Privacy in Pharma Marketing: How to Build Patient Trust

Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending

Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

How Pharma Teams Use Email + SMS to Drive Real HCP Engagement

Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

Maximizing Pharma Marketing ROI with Better Data

Navigating Compliance in Pharma CRM & Communications

Effective Strategies for Engaging Patients: Tips for Better Adherence and Education

Pulse Health Partners with Tris Pharma to Power Omnichannel HCP Engagement for ADHD Products

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