Case Study: From Data Silos to Prescriber Growth
How an osteoporosis brand unified HCP engagement — and drove a 15% lift in prescribers In the competitive world of osteoporosis treatment, where the aging population continues to swell and…
Pharma Marketing
71 posts
Explore pharma marketing strategies for engaging HCPs and patients, improving omnichannel campaigns, activating healthcare data, personalizing outreach, and measuring life sciences marketing performance.
Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies
Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…
Top Pharmaceutical Industry Marketing Strategies for 2026
Pharmaceutical industry marketing is crucial for promoting new drugs and healthcare solutions. Drug companies are key players in pharmaceutical industry marketing and must adapt their strategies to effectively connect with…
Compliance‑First Email & SMS in Pharma: A Practical Playbook
Pharma marketers don’t just compete for attention — they compete for trust. In regulated industries, a clever subject line or snappy text is never worth a compliance misstep. This playbook…
Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending
Turning RSNA 2025 momentum into year-round HCP engagement with Pulse Health. Each year, RSNA brings together thousands of radiologists, imaging professionals, and industry leaders under the banner of “Imaging the…
Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud
With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…
How Pharma Teams Use Email + SMS to Drive Real HCP Engagement
In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…
Maximizing Pharma Marketing ROI with Better Data
Stop Wasting Budget: How Data Quality Drives ROI in Pharma Budgets are tight and evidence demands are higher. If your data layer is messy — IDs don’t match, consent is…
Why Patient-Centricity Is the Future of Pharma Marketing
Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…
Predictive Analytics in Pharma: Anticipating HCP and Patient Needs
For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…
Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare
A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…
Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track
Pharma brands don’t lack data — they lack direction. Budgets pour into Veeva emails, HCP media, webinars, rep calls, hubs, and SPP/claims feeds, while dashboards pile up impressions and clicks…
How AI-Powered CRMs Boost Pharma Sales Teams
The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…
AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement
The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…
Optimizing Multi-Channel Patient Outreach: Best Practices for Healthcare Providers
Effective patient outreach across multiple channels is key for healthcare providers to keep patients engaged and healthy. This article offers practical strategies to help improve patient communication and satisfaction. Key…