On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health

Patient Access + CRM Operations: A Data & Workflow Checklist for Enrollment, Education, and Ongoing Support

An operational playbook for structuring patient support journeys without overstepping privacy boundaries: recommended data fields, consent capture points, identity matching considerations, and how to coordinate program enrollment, educational messaging, reminders, and service updates across channels. Geared to patient access teams, CRM owners, and partners implementing scalable patient engagement.

Pharma Orchestration 101: Building Trigger-Based HCP Journeys Across Field, Email, SMS, and Digital

Digital graphic showing an orchestration hub connected to web, checklist, email, and chat icons, illustrating trigger-based HCP journeys across field, email, SMS, and digital channels.

A practical guide for brand teams and omnichannel leads on designing trigger-based orchestration that aligns rep activity with compliant digital touchpoints. Covers common HCP journey triggers (content engagement, event attendance, rep call outcomes), channel sequencing, guardrails, and how to operationalize orchestration using a CRM + engagement cloud + analytics stack—without relying on sensitive data.

Real-Time Pharma Marketing Analytics: KPIs, Attribution, and What GA4 Adds

Laptop displaying analytics dashboards and charts next to text about real-time pharma marketing analytics, including KPIs, attribution, and GA4 insights.

Stop waiting on lagging reports. Learn how to set up real-time performance tracking across channels—and how GA4 can deepen measurement of non-personal HCP messaging.

From Signup to Support: A Scalable Patient Education & Enrollment Journey (Consent-First, Compliance-Aware)

Woman in a blue blouse using a smartphone beside text about a scalable patient education and enrollment journey with a consent-first, compliance-aware approach.

An end-to-end blueprint for building patient education and sign-up journeys that are consent-first and operationally scalable. Includes recommended journey stages, message templates by channel, opt-in/opt-out handling, preference capture, and measurement basics. Positions Patient Access + Pulse Engagement Cloud patterns while avoiding claims around PHI access/handling or legal advice.

Pharma Engagement Cloud RFP Checklist (2026): Requirements, Questions, and Scoring Framework for Brand, Ops, and IT

A buyer-friendly RFP and evaluation template for pharma commercial teams comparing engagement cloud and CRM-adjacent solutions. Includes must-have requirements across data sources, integrations, identity and measurement, security and governance, admin controls, analytics, and service/support—plus a weighted scoring model that aligns brand, marketing ops, and IT stakeholders.

Personalizing Patient Journeys With AI: What Works (and What to Avoid)

A practical guide to AI-driven personalization for patient support and adherence programs, with guardrails around privacy, consent, and compliant messaging.

Case Study: Building a Patient Platform for High‑Cost Treatment

How a rare-disease brand drove 1,800+ patient & caregiver sign-ups with a unified education platform Rare diseases and high‑cost therapies present unique challenges for pharmaceutical marketers. Unlike common conditions where…

Opt-In HCP + Patient Data Access: How to Build a Target List That Converts

Most pharma teams do not have an audience problem. They have an access and usability problem: identities are fragmented across vendors and channels, permissions are unclear, and lists “work” in…

HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Pharma marketing teams are under growing pressure to personalize HCP and patient engagement while reducing privacy risk. The challenge is that US healthcare marketing privacy is not governed by one…

Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Doctor using a tablet while talking with a patient, with text about AI-driven healthcare CRM on a blue background.

Explore New Options in 2026 Pharmaceutical marketers face a changing landscape. The traditional one‑size‑fits‑all campaign model no longer meets expectations. Patients and health‑care professionals (HCPs) are accustomed to personalized digital…

Case Study: From Data Silos to Prescriber Growth

Case study cover showing a clinician discussing an osteoporosis X-ray on a tablet, with text about centralizing data for HCP engagement.

How an osteoporosis brand unified HCP engagement — and drove a 15% lift in prescribers In the competitive world of osteoporosis treatment, where the aging population continues to swell and…

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Cookieless measurement for HCP targeting — identity options beyond third-party cookies, with digital checklist and tablet.

Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

Visual representing Pulse Health and Sermo integration, showcasing unified healthcare professional engagement and data connectivity.

Sermo’s Role in Pharma Marketing The health‑care marketing landscape has shifted dramatically in recent years. Physicians now expect personalized, data‑driven interactions that respect their time and professional independence. Social media…

Company Updates

ODAIA and Pulse Health Partner to Help Pharma Convert More HCPs and Increase Patient Prescription Volume

ODAIA marketing intelligence combined with Pulse Health’s platform deliver AI-powered marketing orchestration for personalized HCP engagement. SAN FRANCISCO – JP Morgan Healthcare Conference – Jan. 14, 2026 ‍ODAIA and Pulse…

Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Smiling healthcare professional in a white coat using a tablet on a purple background with text: “Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)”.

HCPs don’t ignore digital — they ignore irrelevant, over-frequent, hard-to-control outreach. A preference center is your chance to fix that while proving to compliance that consent and communication controls are…

Input your search keywords and press Enter.