Page 3 – On the Pulse: Pharma Marketing and Life Sciences Blog

Building a Pharma Omnichannel Center of Excellence (CoE): Operating Model, Governance, and Enablement Plan

Purple gradient cover image for a pharma omnichannel center of excellence operating model and governance plan.

Build a US pharma omnichannel CoE with clear governance, hub-and-spoke delivery, SOPs, QA/MLR readiness, analytics standards, and training.

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Patient Access + CRM Operations: A Data & Workflow Checklist for Enrollment, Education, and Ongoing Support

Doctor speaking with patient in a clinical setting for a patient access and CRM operations checklist.

Patient access CRM checklist: data model, enrollment-to-education workflows, consent by channel, suppressions, and KPIs for compliant omnichannel support.

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Pharma Orchestration 101: Building Trigger-Based HCP Journeys Across Field, Email, SMS, and Digital

Digital graphic showing an orchestration hub connected to web, checklist, email, and chat icons, illustrating trigger-based HCP journeys across field, email, SMS, and digital channels.

Learn pharma orchestration: trigger-based HCP journeys across field, email, SMS & digital with decisioning, consent, governance, and measurement.

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Real-Time Pharma Marketing Analytics: KPIs, Attribution, and What GA4 Adds

Laptop displaying analytics dashboards and charts next to text about real-time pharma marketing analytics, including KPIs, attribution, and GA4 insights.

Pharma marketing analytics guide: KPI framework, real-time dashboards, omnichannel attribution, and how GA4 + BigQuery improve measurement.

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From Signup to Support: A Scalable Patient Education & Enrollment Journey (Consent-First, Compliance-Aware)

Build a consent-first, compliance-aware patient enrollment journey—from signup to support—with modular consent, omnichannel rules, and measurement.

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Pharma Engagement Cloud RFP Checklist (2026): Requirements, Questions, and Scoring Framework for Brand, Ops, and IT

Purple and blue RFP checklist cover with analytics dashboard elements and pharma engagement cloud text.

Pharma engagement cloud RFP checklist for 2026: requirements, vendor questions, and scoring rubric for brand, ops, and IT across data, security, MLR.

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Personalizing Patient Journeys With AI: What Works (and What to Avoid)

Blue healthcare AI cover image showing a digital AI interface over a laptop and mobile device.

Learn how AI improves pharma patient journey personalization with compliant orchestration, next best action, guardrails, audit logs, and holdouts.

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Case Study: Building a Patient Platform for High‑Cost Treatment

Case study cover showing clinicians reviewing a tablet beside medical equipment for a high-cost treatment patient platform.

How a rare-disease brand drove 1,800+ patient & caregiver sign-ups with a unified education platform Rare diseases and high‑cost therapies present unique challenges for pharmaceutical marketers. Unlike common conditions where…

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Opt-In HCP + Patient Data Access: How to Build a Target List That Converts

Learn how US pharma teams build opt-in HCP and patient target lists that convert using NPI matching, permissions, enrichment, suppression, and measurement.

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HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Blue and purple HIPAA data privacy graphic with circular compliance icons and a glowing central HIPAA label.

2026 HIPAA & privacy update for pharma marketers: authorization, de-identification, FTC/state laws, trackers, BAAs, and a practical checklist.

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Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Doctor using a tablet while talking with a patient, with text about AI-driven healthcare CRM on a blue background.

Explore New Options in 2026 Pharmaceutical marketers face a changing landscape. The traditional one‑size‑fits‑all campaign model no longer meets expectations. Patients and health‑care professionals (HCPs) are accustomed to personalized digital…

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Case Study: From Data Silos to Prescriber Growth

Case study cover showing a clinician discussing an osteoporosis X-ray on a tablet, with text about centralizing data for HCP engagement.

How an osteoporosis brand unified HCP engagement — and drove a 15% lift in prescribers In the competitive world of osteoporosis treatment, where the aging population continues to swell and…

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Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…

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Healthcare & Life Science Technology

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

Visual representing Pulse Health and Sermo integration, showcasing unified healthcare professional engagement and data connectivity.

Sermo’s Role in Pharma Marketing The health‑care marketing landscape has shifted dramatically in recent years. Physicians now expect personalized, data‑driven interactions that respect their time and professional independence. Social media…

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Company Updates

ODAIA and Pulse Health Partner to Help Pharma Convert More HCPs and Increase Patient Prescription Volume

Teal partnership graphic featuring ODAIA and Pulse Health logos on a soft gradient background.

ODAIA marketing intelligence combined with Pulse Health’s platform deliver AI-powered marketing orchestration for personalized HCP engagement. SAN FRANCISCO – JP Morgan Healthcare Conference – Jan. 14, 2026 ‍ODAIA and Pulse…

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Building a Pharma Omnichannel Center of Excellence (CoE): Operating Model, Governance, and Enablement Plan

Building a Pharma Omnichannel Center of Excellence (CoE): Operating Model, Governance, and Enablement Plan

Patient Access + CRM Operations: A Data & Workflow Checklist for Enrollment, Education, and Ongoing Support

Pharma Orchestration 101: Building Trigger-Based HCP Journeys Across Field, Email, SMS, and Digital

Real-Time Pharma Marketing Analytics: KPIs, Attribution, and What GA4 Adds

From Signup to Support: A Scalable Patient Education & Enrollment Journey (Consent-First, Compliance-Aware)

Pharma Engagement Cloud RFP Checklist (2026): Requirements, Questions, and Scoring Framework for Brand, Ops, and IT

Personalizing Patient Journeys With AI: What Works (and What to Avoid)

Case Study: Building a Patient Platform for High‑Cost Treatment

Opt-In HCP + Patient Data Access: How to Build a Target List That Converts

HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Case Study: From Data Silos to Prescriber Growth

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

ODAIA and Pulse Health Partner to Help Pharma Convert More HCPs and Increase Patient Prescription Volume

Medical Device Marketing: How Manufacturers Reach Clinicians and Buyers Across Channels

Healthcare PPC: How Life Sciences Brands Run Compliant Paid Search Campaigns

Direct-to-Consumer Pharma Marketing: How Brands Reach Patients Compliantly Across Channels

Email Deliverability for HCP Outreach: A Practical Playbook for Better Opens and Fewer Bounces

The Medical Science Liaison Role: How MSLs Drive HCP Engagement and Scientific Exchange

Medication Adherence: Why Patients Stop Treatment and How Engagement Programs Help

eTMF Software Explained: What Pharma Teams Should Know Before Evaluating Trial Document Platforms

KOL Engagement Strategy in Pharma: A Practical Framework for Medical Affairs and Brand Teams

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