Maximizing Pharma Marketing ROI with Better Data
Stop Wasting Budget: How Data Quality Drives ROI in Pharma Budgets are tight and evidence demands are higher. If your data layer is messy — IDs don’t match, consent is…
Healthcare Insights & Analytics
27 posts
Learn how healthcare insights, analytics, and first-party data can help life sciences brands better understand HCP and patient behavior, measure engagement, and optimize marketing performance.
Why Patient-Centricity Is the Future of Pharma Marketing
Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…
Predictive Analytics in Pharma: Anticipating HCP and Patient Needs
For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…
Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track
Pharma brands don’t lack data — they lack direction. Budgets pour into Veeva emails, HCP media, webinars, rep calls, hubs, and SPP/claims feeds, while dashboards pile up impressions and clicks…
Optimizing Multi-Channel Patient Outreach: Best Practices for Healthcare Providers
Effective patient outreach across multiple channels is key for healthcare providers to keep patients engaged and healthy. This article offers practical strategies to help improve patient communication and satisfaction. Key…
Navigating Compliance in Pharma CRM & Communications
A practical guide for pharma manufacturers in the U.S. and Canada Pharma engagement lives under some of the strictest rules anywhere. Every email to an HCP, SMS to a patient,…
Effective Strategies for Engaging Patients: Tips for Better Adherence and Education
Are you searching for effective ways to engage your patients and improve their adherence to treatment plans? Engaging patients is essential for better health outcomes and reducing healthcare costs. This…
Don’t Forget About Offline in Your Omnichannel Strategy
Connecting Real-World Touchpoints With Data-Driven Digital Engagement Digital engagement may grab most of the headlines, but the moments that happen face-to-face, over the phone, or through the mail still shape…
New Year, New Growth: 5 Secrets to Our Success
The Reasons for Pulse Health’s 99 % Client-Retention Streak January always feels like a blank page — but for Pulse Health it’s also a progress report. In 2024 we helped…
2024 By the Numbers
2024 was BIG. Just how big? Opportunities in the pharma industry overall continue to explode and the numbers are astounding. It’s a huge playground – 14 billion in digital advertising…
How Do You Measure Success?
Success in healthcare marketing is about more than hitting arbitrary numbers — it’s about achieving results that align with your organization’s mission and goals. At Pulse Health, we help you…
When All Your Data Works Together, It’s a Beautiful Thing
If you can leverage one single platform vs 34,456 of them, that’s a win, right? We sure think so. Housing all your data inputs under one umbrella so you can…