We are all constantly trying to improve our digital conversion rates and drive new leads. But sometimes we ignore the fact that offline is still an essential part of our pharma marketing business. Trade shows, conferences, rep visits, so many vital connections happen IRL. Inputting those learnings and data points seamlessly into our CRM stack is where we truly achieve omni-channel.
Here are three ways our pharma clients are effortlessly including offline in their strategy:
- Conference Booth Leads
Through our integrated solution with Veeva, we helped our client collect essential details at a recent in-person industry gathering – contact info, email addresses, specialties, institution details and event notes. We then seamlessly synthesized this info enabling real-time visibility into new prospects. We generated hundreds of new leads for them.
- Welcome Kit Requests
Another client was looking to enhance patient engagement by offing a welcome kit on their patient support site. We captured the requests from their site and brought them into the Pulse Engagement Cloud via API. We were then able to send this info to our offline fulfillment partner who then mailed out a whopping 5,434 welcome kits to waiting patients. To guarantee accuracy and timeliness, our fulfillment partner sent back mailing confirmations which we were then able to associate with each request.
- Product Samples
A leading pharma client of ours just debuted a first-of-its-kind delivery mechanism for a life-threatening condition. To support HCP education and adoption, we facilitated seamless registration for HCPs through a direct API with the brand’s website. Since we launched a few short weeks ago, 3,072 HCPs have requested and received their new demo devices.
