There’s no lack of data in today’s pharma marketing landscape, that’s for sure, instead, the number one problem is getting all that good data under one roof so you have the tools and insights to act on it.
When you solve for this – like we do with Pulse Engagement Cloud’s 45-plus standardized integrations, all of a sudden, you get a clear 360-degree view of your marketing efforts.
From HCP prescribing behavior and engagement rates to rep activity and patient support interactions, all of it can be viewed and analyzed down to the individual NPI.
The result?
Smarter strategy, better ROI and true omnichannel marketing.
“One of the most powerful advantages of our large assortment of best-in-class pharma integrations…” says Adam Wertheimer, SVP of Partnerships at Pulse, “is that it solves the problem of disparate data sources. We give our clients holistic attribution measurement and a clear path to true omnichannel marketing.“
This orchestration matters now more than ever. Today’s pharma marketers are juggling dozens of tactics across digital, offline and point-of-care channels.
Without centralized data, it’s virtually impossible to know what’s working, where there’s opportunity and maybe most importantly, which tactics to cut loose.
“You’re not just looking at clicks or opens anymore,” explains Wertheimer. “You’re looking at what really moves the needle—who’s engaging, where and why. And you’re getting rid of the rest.”
That level of insight is only possible when all your data speaks the same language.
We integrate with companies you already use: Veeva, Doximity, Sermo, Medscape, and more…
When potential clients see our integration list, full of the industry’s most widely used tools, their reaction is almost always the same: relief. “We integrate with programs our clients are currently using,” says Wertheimer.
This means, rather than spend months figuring out how to merge spreadsheets and translate reporting equivalents, our clients hit the ground running. “They can instantly see the value in consolidating everything in one place at the individual provider (NPI) level.”
No other platform like the Pulse Engagement Cloud
It’s not just that we have 45+ integrations. It’s that no one else offers this level of standardized connectivity across healthcare marketing partners.
And if a client needs a data source we don’t yet offer? No problem.
“Our product enhancement timeline is driven by what our clients need,” says Wertheimer.
“If there’s a partner they want to connect with that isn’t already in our ecosystem, we’re ready to build them in—whether it’s API- or file-based—so long as it reports at the individual level.”
Client Spotlight: A 14-Integration Success Story 🚀
Earlier this year a new client came to us with their data in tangles. We helped them consolidate inputs from 14 different platforms — merging them into a single, unified, actionable system.
From there, our client could clearly see which touchpoints were driving engagement and conversions, and pivot strategy accordingly.
The result?
Instant increase in targeted outreach, less waste and better outcomes.
