A buyer-friendly RFP and evaluation template for pharma commercial teams comparing engagement cloud and CRM-adjacent solutions. Includes must-have requirements across data sources, integrations, identity and measurement, security and governance, admin controls, analytics, and service/support—plus a weighted scoring model that aligns brand, marketing ops, and IT stakeholders.

A practical guide to AI-driven personalization for patient support and adherence programs, with guardrails around privacy, consent, and compliant messaging.

How a rare-disease brand drove 1,800+ patient & caregiver sign-ups with a unified education platform Rare diseases and high‑cost therapies present unique challenges for pharmaceutical marketers. Unlike common conditions where…

Most pharma teams do not have an audience problem. They have an access and usability problem: identities are fragmented across vendors and channels, permissions are unclear, and lists “work” in…

Pharma marketing teams are under growing pressure to personalize HCP and patient engagement while reducing privacy risk. The challenge is that US healthcare marketing privacy is not governed by one…

Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…

HCPs don’t ignore digital — they ignore irrelevant, over-frequent, hard-to-control outreach. A preference center is your chance to fix that while proving to compliance that consent and communication controls are…

Pharmaceutical industry marketing is crucial for promoting new drugs and healthcare solutions. Drug companies are key players in pharmaceutical industry marketing and must adapt their strategies to effectively connect with…

Pharma marketers don’t just compete for attention — they compete for trust. In regulated industries, a clever subject line or snappy text is never worth a compliance misstep. This playbook…

With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…

In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…

For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…

A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…

The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…

Executive Summary Pulse Health now connects with RxNT so your clinical and operational events can automatically trigger compliant, omnichannel patient outreach and analytics. By unifying EHR/PM data with Pulse’s engagement…