Pharma Marketing Archives - On the Pulse: Pharma Marketing and Life Sciences Blog

How Pharma Teams Use Email + SMS to Drive Real HCP Engagement

A hand holding a smartphone with glowing email icons, symbolizing digital communication strategies that enhance healthcare professional engagement through email and SMS.

In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…

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Maximizing Pharma Marketing ROI with Better Data

Stop Wasting Budget: How Data Quality Drives ROI in Pharma Budgets are tight and evidence demands are higher. If your data layer is messy — IDs don’t match, consent is…

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Why Patient-Centricity Is the Future of Pharma Marketing

Healthcare worker hugging a smiling older patient on a purple-blue gradient background with the headline “Why Patient-Centricity is the Future of Pharma Marketing.”

Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…

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Predictive Analytics in Pharma: Anticipating HCP and Patient Needs

For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…

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Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare

Two healthcare professionals talking while one holds a tablet; a purple circular graphic overlays the left with the headline “Pharma Sales Rep 2.0: Digital Tools Every Rep Should Use.”

A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…

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Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track

Two tablets showing charts flank a purple gradient and a digital network mesh illustration; headline reads “Data-Driven Marketing: 5 Metrics Pharma Brands Should Track.”

Pharma brands don’t lack data — they lack direction. Budgets pour into Veeva emails, HCP media, webinars, rep calls, hubs, and SPP/claims feeds, while dashboards pile up impressions and clicks…

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How AI-Powered CRMs Boost Pharma Sales Teams

Doctor pointing at holographic CRM icons and an “AI” badge on a purple gradient, representing AI-driven sales enablement.

The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…

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AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement

Clinician in scrubs uses a tablet projecting a blue holographic AI dashboard with medical icons, symbolizing AI-driven pharma marketing.

The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…

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Optimizing Multi-Channel Patient Outreach: Best Practices for Healthcare Providers

Female doctor holding a tablet on a purple gradient with phone, email, chat, and contact icons, representing best practices for multi-channel outreach.

Effective patient outreach across multiple channels is key for healthcare providers to keep patients engaged and healthy. This article offers practical strategies to help improve patient communication and satisfaction. Key…

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Pulse + Doceree Integration: How Healthcare Marketers Can Use Them Together Effectively

Two overlapping gradient spheres labeled “Pulse Health” and “Doceree” connected by white concentric lines on a soft gray background.

Integrating Pulse Health’s engagement platform with Doceree’s programmatic HCP advertising network unlocks powerful capabilities for healthcare marketers. By combining Pulse’s life-sciences-tailored marketing automation with Doceree’s extensive reach to healthcare professionals…

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