Real-Time Pharma Marketing Analytics: KPIs, Attribution, and What GA4 Adds
Stop waiting on lagging reports. Learn how to set up real-time performance tracking across channels—and how GA4 can deepen measurement of non-personal HCP messaging.
Healthcare Insights & Analytics
12 posts
From Signup to Support: A Scalable Patient Education & Enrollment Journey (Consent-First, Compliance-Aware)
An end-to-end blueprint for building patient education and sign-up journeys that are consent-first and operationally scalable. Includes recommended journey stages, message templates by channel, opt-in/opt-out handling, preference capture, and measurement basics. Positions Patient Access + Pulse Engagement Cloud patterns while avoiding claims around PHI access/handling or legal advice.
Pharma Engagement Cloud RFP Checklist (2026): Requirements, Questions, and Scoring Framework for Brand, Ops, and IT
A buyer-friendly RFP and evaluation template for pharma commercial teams comparing engagement cloud and CRM-adjacent solutions. Includes must-have requirements across data sources, integrations, identity and measurement, security and governance, admin controls, analytics, and service/support—plus a weighted scoring model that aligns brand, marketing ops, and IT stakeholders.
Personalizing Patient Journeys With AI: What Works (and What to Avoid)
A practical guide to AI-driven personalization for patient support and adherence programs, with guardrails around privacy, consent, and compliant messaging.
Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending
Turning RSNA 2025 momentum into year-round HCP engagement with Pulse Health. Each year, RSNA brings together thousands of radiologists, imaging professionals, and industry leaders under the banner of “Imaging the…
Maximizing Pharma Marketing ROI with Better Data
Stop Wasting Budget: How Data Quality Drives ROI in Pharma Budgets are tight and evidence demands are higher. If your data layer is messy — IDs don’t match, consent is…
Why Patient-Centricity Is the Future of Pharma Marketing
Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…
Predictive Analytics in Pharma: Anticipating HCP and Patient Needs
For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…
Navigating Compliance in Pharma CRM & Communications
A practical guide for pharma manufacturers in the U.S. and Canada Pharma engagement lives under some of the strictest rules anywhere. Every email to an HCP, SMS to a patient,…
Effective Strategies for Engaging Patients: Tips for Better Adherence and Education
Are you searching for effective ways to engage your patients and improve their adherence to treatment plans? Engaging patients is essential for better health outcomes and reducing healthcare costs. This…
Don’t Forget About Offline in Your Omnichannel Strategy
Connecting Real-World Touchpoints With Data-Driven Digital Engagement Digital engagement may grab most of the headlines, but the moments that happen face-to-face, over the phone, or through the mail still shape…
How Do You Measure Success?
Success in healthcare marketing is about more than hitting arbitrary numbers — it’s about achieving results that align with your organization’s mission and goals. At Pulse Health, we help you…