Healthcare Marketing
Your edge in the ever-evolving pharma landscape.
Where pharma marketers find fresh thinking, actionable insights, and smarter ways to engage HCPs.
Welcome to the Pulse Health Content Hub
Don’t Forget About Offline in Your Omnichannel Strategy
Connecting Real-World Touchpoints With Data-Driven Digital Engagement Digital engagement may grab most of the headlines, but the moments that happen face-to-face, over the phone, or through the mail still shape…
3 Mistakes We See Our Clients Make – And How to Avoid Them!
A Quick Fix for 3 Pharma-Marketing Mistakes Even sophisticated pharma brands can trip over a few stubborn marketing potholes—mismanaged data, bloated contact lists, and calls-to-action that hide in plain sight.…
New Year, New Growth: 5 Secrets to Our Success
The Reasons for Pulse Health’s 99 % Client-Retention Streak January always feels like a blank page — but for Pulse Health it’s also a progress report. In 2024 we helped…
2024 By the Numbers
2024 was BIG. Just how big? Opportunities in the pharma industry overall continue to explode and the numbers are astounding. It’s a huge playground – 14 billion in digital advertising…
How Do You Measure Success?
Success in healthcare marketing is about more than hitting arbitrary numbers — it’s about achieving results that align with your organization’s mission and goals. At Pulse Health, we help you…
When All Your Data Works Together, It’s a Beautiful Thing
If you can leverage one single platform vs 34,456 of them, that’s a win, right? We sure think so. Housing all your data inputs under one umbrella so you can…
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A Conversation with the Head of Digital Marketing at a Pulse Pharma Client
Sometimes, marketing inspiration can come from seeing where peers find success. That’s why starting this fall, we’ll highlight a different Pulse pharma customer every quarter, sharing their smart discoveries and…
Strike While the Iron is Hot
The days before, during and after a big industry conference are some of the best possible times to engage your target audience. Your recipients are naturally excited about the upcoming…
What Sets Us Apart? Best-in-class Pharma Support
The most important difference between us and the big guys? Expert, strategic support. Not order-taking automation that “generally” targets your goals, but a dedicated team of two people, laser-focused on…
Here’s How to Drive More Prescriptions: The Only Goal that Really Matters
At the end of the day, every tactic, channel, and campaign in pharma marketing serves one clear objective: drive more prescriptions. If you can’t draw a clear, quantifiable line from…
Ogilvy CommonHealth Worldwide and Pulse Health Announce Partnership
PARSIPPANY, NJ–(Marketwired – Mar 27, 2017) – Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com) and a WPP Health & Wellness company (NASDAQ: WPPGY)…
Increasing HCP Engagement with Marketing Automation
The HCP engagement landscape is changing. What used to be an industry dominated by sales reps is growing increasingly direct, bringing healthcare professionals in direct contact with the companies that…
