In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…

Stop Wasting Budget: How Data Quality Drives ROI in Pharma Budgets are tight and evidence demands are higher. If your data layer is messy — IDs don’t match, consent is…

Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…

For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…

A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…

Pharma brands don’t lack data — they lack direction. Budgets pour into Veeva emails, HCP media, webinars, rep calls, hubs, and SPP/claims feeds, while dashboards pile up impressions and clicks…

The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…

The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…

Effective patient outreach across multiple channels is key for healthcare providers to keep patients engaged and healthy. This article offers practical strategies to help improve patient communication and satisfaction. Key…

Integrating Pulse Health’s engagement platform with Doceree’s programmatic HCP advertising network unlocks powerful capabilities for healthcare marketers. By combining Pulse’s life-sciences-tailored marketing automation with Doceree’s extensive reach to healthcare professionals…

Privacy in pharma is more than compliance — it’s a competitive advantage. This playbook shows how to build patient trust by: (1) adopting consent-first data and preference management, (2) embedding…

A practical guide for pharma manufacturers in the U.S. and Canada Pharma engagement lives under some of the strictest rules anywhere. Every email to an HCP, SMS to a patient,…

Are you searching for effective ways to engage your patients and improve their adherence to treatment plans? Engaging patients is essential for better health outcomes and reducing healthcare costs. This…

Pulse Health, a pioneering force in marketing automation and engagement technology within the life sciences sector, is thrilled to announce a strategic partnership with Tris Pharma, an innovative biopharmaceutical company…

Omnichannel marketing combines different channels, both digital and traditional, to create a seamless customer experience. In the pharma industry, this strategy is vital for delivering consistent messaging and engagement across…