An operational playbook for structuring patient support journeys without overstepping privacy boundaries: recommended data fields, consent capture points, identity matching considerations, and how to coordinate program enrollment, educational messaging, reminders, and service updates across channels. Geared to patient access teams, CRM owners, and partners implementing scalable patient engagement.

Pharma marketing teams are under growing pressure to personalize HCP and patient engagement while reducing privacy risk. The challenge is that US healthcare marketing privacy is not governed by one…

Explore New Options in 2026 Pharmaceutical marketers face a changing landscape. The traditional one‑size‑fits‑all campaign model no longer meets expectations. Patients and health‑care professionals (HCPs) are accustomed to personalized digital…

Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…

Sermo’s Role in Pharma Marketing The health‑care marketing landscape has shifted dramatically in recent years. Physicians now expect personalized, data‑driven interactions that respect their time and professional independence. Social media…

HCPs don’t ignore digital — they ignore irrelevant, over-frequent, hard-to-control outreach. A preference center is your chance to fix that while proving to compliance that consent and communication controls are…

With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…

As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…

The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…

Privacy in pharma is more than compliance — it’s a competitive advantage. This playbook shows how to build patient trust by: (1) adopting consent-first data and preference management, (2) embedding…

Empowering Pharma and Healthcare Organizations with Secure Marketing Solutions Effective communication in the life sciences sector is more than a business requirement — it’s a critical regulatory necessity. Pharmaceutical organizations,…

Our Effort to Strengthen Pharma & Life Sciences Data Security Pulse Health is proud to announce that as of April 29, 2025, we have achieved ISO/IEC 27001 certification—a globally recognized…

Trends, Technologies, and Tactics Driving a New Era of Drug Development and Patient Engagement In 2025, digitalization is propelling the pharmaceutical industry into overdrive, sparking major shifts from the lab…

Success in healthcare marketing is about more than hitting arbitrary numbers — it’s about achieving results that align with your organization’s mission and goals. At Pulse Health, we help you…

Sometimes, marketing inspiration can come from seeing where peers find success. That’s why starting this fall, we’ll highlight a different Pulse pharma customer every quarter, sharing their smart discoveries and…