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On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health
On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health

Company Updates, HCP Digital Marketing, Health Tech, Pharma Marketing

Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

Robert Reynolds | November 20, 2025

Flat lay of medical tools — a keyboard, stethoscope, syringe, pill bottle, and tablets — surrounding the white Pulse Health logo on a blue background.
Home / Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and (3) orchestrate timely, compliant follow‑ups across channels — all inside Pulse Engagement Cloud. The result is cleaner measurement, faster activation, and a single view of brand impact. Doximity+2PR Newswire+2

Why Doximity + Pulse matters

Doximity is the leading digital platform for U.S. medical professionals, offering verified clinician identities and widely used communication tools like Dialer. A large majority of U.S. physicians maintain Doximity profiles, which makes it a powerful surface for authenticated HCP engagement. Doximity+1

Pulse Engagement Cloud, meanwhile, is built for pharma: it centralizes omnichannel engagement, analytics, and partner integrations so you can act quickly and measure outcomes in one place.

Our integrations ecosystem includes leading HCP media partners — Doximity among them — so your data and workflows live under one roof.

Person looks at a dashboard with charts while user, gear and check icons connect via dotted lines, representing identity and automation in Pulse.

Put simply, Doximity brings verified HCP reach; Pulse makes that reach measurable and actionable across your entire go‑to‑market stack. PR Newswire

What the integration enables

1) Friction‑light HCP verification and sign‑in

Where appropriate, you can add “Sign in with Doximity” to your HCP experiences (e.g., gated resources, calculators, sampling portals). Doximity’s OAuth 2.0 + OpenID Connect implementation verifies the user as a clinician, reducing password fatigue and helping ensure only verified HCPs access restricted content. Pulse captures the authenticated event and ties it to the right profile for downstream analytics and activation. Doximity

Minimalist drawing of a doctor using a mobile device showing a verified HCP sign‑in with check mark and dotted‑line connector.

Key benefit: lower drop‑off at gates, higher confidence in audience quality, and cleaner identity for measurement.

2) Unified performance measurement across partners

Campaign performance from Doximity can be ingested into Pulse alongside media from other partners (e.g., Medscape, Doceree), CRM activity, and web analytics — yielding a 360° view that brand and agency teams can actually use day to day. This reduces swivel‑chair reporting and accelerates insight‑to‑action handoffs. PR Newswire+1

Illustrated digital dashboard with bar, pie and line charts connected to media icons via dotted lines for unified analytics.

Key benefit: one source of truth for planning, pacing, optimization, and ROI storytelling.

3) Omnichannel orchestration without extra busywork

With Doximity engagement flowing into Pulse, you can set business rules that automatically trigger next‑best actions — emails, on‑site personalization, high‑value audience syncs, even field alerts via Pulse’s Request a Rep — based on defined thresholds or behaviors. pulsehealth.tech+1

Doctor presses a button triggering email, phone and website icons through dotted‑line connectors representing automated outreach.

Key benefit: faster follow‑ups and fewer missed moments while staying within partner policies.

4) Security and governance baked in

Pulse is ISO/IEC 27001 certified, and the integration follows partner and industry best practices (e.g., encrypted transport, token handling) so you can collaborate confidently with procurement, privacy, and IT. PR Newswire+1

How it works (at a glance)

  1. Provision the connection
    Pulse and your Doximity team confirm scopes/entitlements and the applicable data flows (e.g., authentication events and/or campaign performance). Doximity+1
  2. Ingest and map
    Pulse ingests the approved datasets (via API or scheduled file feeds per partner policy) and maps them to your Pulse data model (e.g., brand, tactic, placement, account/HCP profile), consolidating them with your other channels. pulsehealth.tech
  3. QA and governance
    Our team validates freshness, completeness, and taxonomy alignment; security and data‑handling controls are documented as part of your governance artifacts. PR Newswire
  4. Activate
    Create segments, journeys, and alerting rules in Pulse (e.g., “If Doximity engagement ≥ threshold, enroll in nurture sequence and notify territory rep via Request a Rep”). PRWeb
  5. Measure
    Use Pulse dashboards for pacing, cohort analysis, channel overlap, and contribution analysis — now inclusive of Doximity — so teams can optimize with a shared truth. pulsehealth.tech+1
Shield with padlock and ISO check mark icons connected by dotted lines to reflect data security and governance certification.

Note: Exact datasets, fields, and cadences depend on your Doximity agreements and technical choices; Pulse implements only partner‑approved data flows. Doximity

Example use cases

  • Gated clinical content with verified access
    Add “Sign in with Doximity” to a dosing calculator. Verified sign‑ins populate Pulse profiles, enabling compliant personalization and precise downstream measurement of content value. Doximity
  • Media‑to‑field acceleration
    When a target decile segment crosses a Doximity engagement threshold, Pulse automatically notifies the appropriate field rep via Request a Rep and enrolls the HCP in a short educational sequence. PRWeb
  • Unified optimization
    Compare Doximity performance with other HCP media in one dashboard, diagnose audience overlap, and shift budget toward the highest‑contributing mix without waiting on manual exports. PR Newswire
Illustration of a dosing calculator locked behind a padlock with doctors signing in via Doximity to gain verified access.

What you’ll see in Pulse

Multiple small pie charts flow into a larger chart via dotted lines and arrows, symbolizing unified optimization of marketing performance.
  • Consolidated media dashboards with Doximity side‑by‑side with other partners. PR Newswire
  • Identity‑aware engagement (where applicable) tied to verified HCP interactions for cleaner analytics and journey logic. Doximity
  • Automation rules that translate Doximity engagement into next‑best actions across channels and teams. pulsehealth.tech

Getting started with Pulse + Doximity

If you already run Doximity programs (or plan to) and want your teams optimizing with a single source of truth, ask your Pulse partner lead about enabling the Doximity integration in your workspace.

Then, have your team align on the scope (authentication, media performance, or both) and the go‑live sequence.

Doctor easily walks through a gate after tapping a sign‑in button, represented with dotted‑line connector and modern icon design.

Frequently Asked Questions

Does this integration support “Login with Doximity”?

Yes — when you choose to gate brand resources, Doximity supports OAuth 2.0 and OpenID Connect for verified HCP authentication. Pulse captures those events for analytics and journey logic. Doximity

What data lands in Pulse?

That depends on your entitlements and partner policies. Generally, teams bring in authentication/verification events and campaign‑level performance (and align them to Pulse’s taxonomy) to enable unified reporting and activation. PR Newswire+1

Is Pulse compliant and secure enough for this data?

Pulse is ISO/IEC 27001 certified and implements partner‑aligned security practices (e.g., encrypted transit, disciplined token handling). Your specific deployment will be reviewed through your standard governance process. PR Newswire+1

How is this different from working in Doximity alone?

Doximity provides verified reach and channel‑specific tools. Pulse adds cross‑partner unification, omnichannel orchestration, and a single system to measure and optimize the whole plan. PR Newswire+1

Author

  • Robert Reynolds

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