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    Pulse Engagement Cloud Customizable solutions to reach, engage and understand your HCPs and patients.
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    Pulse Analytics Data-driven learnings to drive success.
  • icon
    Pulse HCP & Patient Data Precise and powerful HCP engagement.
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    Source Management Intelligent HCP origin management.
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On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health

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On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health
On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health

Posts by month

October 2025

4 posts
  • Healthcare Insights & Analytics
  • Pharma Marketing

Why Patient-Centricity Is the Future of Pharma Marketing

  • October 23, 2025
  • Matt O'Haver
Healthcare worker hugging a smiling older patient on a purple-blue gradient background with the headline “Why Patient-Centricity is the Future of Pharma Marketing.”
Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…
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  • HCP Digital Marketing
  • Healthcare Insights & Analytics
  • Insights & Analytics
  • Pharma Marketing

Predictive Analytics in Pharma: Anticipating HCP and Patient Needs

  • October 16, 2025
  • Matt O'Haver
3D blue dashboard with pie and bar charts beside the Pulse Health logo, illustrating predictive analytics in pharma.
For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…
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  • HCP Digital Marketing
  • Pharma Marketing

Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare

  • October 9, 2025
  • Matt O'Haver
Two healthcare professionals talking while one holds a tablet; a purple circular graphic overlays the left with the headline “Pharma Sales Rep 2.0: Digital Tools Every Rep Should Use.”
A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…
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  • Insights & Analytics
  • Pharma Marketing

Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track

  • October 2, 2025
  • Robert Juarbe
Two tablets showing charts flank a purple gradient and a digital network mesh illustration; headline reads “Data-Driven Marketing: 5 Metrics Pharma Brands Should Track.”
Pharma brands don’t lack data — they lack direction. Budgets pour into Veeva emails, HCP media, webinars, rep calls, hubs, and SPP/claims feeds, while dashboards pile up impressions and clicks…
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Recent Posts

  • Why Patient-Centricity Is the Future of Pharma Marketing
  • Predictive Analytics in Pharma: Anticipating HCP and Patient Needs
  • Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare
  • Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track
  • How AI-Powered CRMs Boost Pharma Sales Teams

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Featured Posts
  • Healthcare worker hugging a smiling older patient on a purple-blue gradient background with the headline “Why Patient-Centricity is the Future of Pharma Marketing.” 1
    Why Patient-Centricity Is the Future of Pharma Marketing
    • October 23, 2025
  • 3D blue dashboard with pie and bar charts beside the Pulse Health logo, illustrating predictive analytics in pharma. 2
    Predictive Analytics in Pharma: Anticipating HCP and Patient Needs
    • October 16, 2025
  • Two healthcare professionals talking while one holds a tablet; a purple circular graphic overlays the left with the headline “Pharma Sales Rep 2.0: Digital Tools Every Rep Should Use.” 3
    Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare
    • October 9, 2025
  • Two tablets showing charts flank a purple gradient and a digital network mesh illustration; headline reads “Data-Driven Marketing: 5 Metrics Pharma Brands Should Track.” 4
    Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track
    • October 2, 2025
  • Doctor pointing at holographic CRM icons and an “AI” badge on a purple gradient, representing AI-driven sales enablement. 5
    How AI-Powered CRMs Boost Pharma Sales Teams
    • September 25, 2025
Recent Posts
  • Pulse Health and RXNT logos displayed side by side on a vibrant gradient background, symbolizing healthcare technology integration.
    Pulse Health + RxNT: Close The Loop Between EHR Workflows And Patient Engagement
    • September 18, 2025
  • Clinician in scrubs uses a tablet projecting a blue holographic AI dashboard with medical icons, symbolizing AI-driven pharma marketing.
    AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement
    • September 11, 2025
  • Female doctor holding a tablet on a purple gradient with phone, email, chat, and contact icons, representing best practices for multi-channel outreach.
    Optimizing Multi-Channel Patient Outreach: Best Practices for Healthcare Providers
    • September 4, 2025
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