October 2025

Why Patient-Centricity Is the Future of Pharma Marketing

Healthcare worker hugging a smiling older patient on a purple-blue gradient background with the headline “Why Patient-Centricity is the Future of Pharma Marketing.”

Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…

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Predictive Analytics in Pharma: Anticipating HCP and Patient Needs

For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…

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Pharma Sales Reps 2.0: The Role and Impact of a Pharma Sales Representative in Modern Healthcare

Two healthcare professionals talking while one holds a tablet; a purple circular graphic overlays the left with the headline “Pharma Sales Rep 2.0: Digital Tools Every Rep Should Use.”

A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…

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Data-Driven Marketing in Biotech: 5 Metrics Pharma Brands Should Track

Two tablets showing charts flank a purple gradient and a digital network mesh illustration; headline reads “Data-Driven Marketing: 5 Metrics Pharma Brands Should Track.”

Pharma brands don’t lack data — they lack direction. Budgets pour into Veeva emails, HCP media, webinars, rep calls, hubs, and SPP/claims feeds, while dashboards pile up impressions and clicks…

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