July 2025

Pharma Marketing

6 Innovative Pharma Marketing Agencies Making Waves in 2025

When it comes to navigating the complex world of pharmaceutical marketing, specialized agencies play a crucial role. A pharma marketing agency offers expert solutions tailored to the unique needs of…

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How to Use Pulse Health + OptimizeRx Together: A Step-by-Step Integration Guide for Smarter Patient Engagement

Healthcare providers and pharmaceutical marketers today face a pressing challenge: ensuring patients consistently access and adhere to their prescribed medications. Pulse Health’s integration with OptimizeRx addresses this challenge head-on, offering…

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Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers

Introduction – Why Personas Still Move the Needle Pharmaceutical marketers have never had more channels to choose from or more data at their fingertips. Yet survey after survey shows that…

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How to Master NPI Matching for Healthcare Providers

A clinician interacts with a tablet projecting layered medical icons, progress bars, and a skeletal model, illustrating advanced analytics for mastering NPI matching.

NPI matching is crucial for healthcare providers to ensure they are accurately identified in various administrative and financial systems. Covered entities, such as healthcare organizations and providers classified under HIPAA,…

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