Health Tech Archives - On the Pulse: Pharma Marketing and Life Sciences Blog

HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Pharma marketing teams are under growing pressure to personalize HCP and patient engagement while reducing privacy risk. The challenge is that US healthcare marketing privacy is not governed by one…

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Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Doctor using a tablet while talking with a patient, with text about AI-driven healthcare CRM on a blue background.

Explore New Options in 2026 Pharmaceutical marketers face a changing landscape. The traditional one‑size‑fits‑all campaign model no longer meets expectations. Patients and health‑care professionals (HCPs) are accustomed to personalized digital…

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Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Third-party cookies were never a perfect way to measure and optimize healthcare professional (HCP) campaigns. Even when they “worked,” they were fragile (browser limits, ITP/ETP, cross-device gaps), difficult to govern,…

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Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

Visual representing Pulse Health and Sermo integration, showcasing unified healthcare professional engagement and data connectivity.

Sermo’s Role in Pharma Marketing The health‑care marketing landscape has shifted dramatically in recent years. Physicians now expect personalized, data‑driven interactions that respect their time and professional independence. Social media…

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Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Smiling healthcare professional in a white coat using a tablet on a purple background with text: “Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)”.

HCPs don’t ignore digital — they ignore irrelevant, over-frequent, hard-to-control outreach. A preference center is your chance to fix that while proving to compliance that consent and communication controls are…

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Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

Overlapping iridescent circles featuring the Pulse Health and Doximity logos, symbolizing partnership and integration.

With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…

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Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

Attendees seated at a conference panel with overlay text promoting Pulse Health’s presence and support for maximizing value at the AHA25 event.

As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…

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AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement

Clinician in scrubs uses a tablet projecting a blue holographic AI dashboard with medical icons, symbolizing AI-driven pharma marketing.

The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…

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Data Privacy in Pharma Marketing: How to Build Patient Trust

Purple-gradient infographic with a stylized medical staff and shield motif beside the headline “Data Privacy in Pharma Marketing: How to Build Patient Trust."

Privacy in pharma is more than compliance — it’s a competitive advantage. This playbook shows how to build patient trust by: (1) adopting consent-first data and preference management, (2) embedding…

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Ensuring Compliance and Security in Life Sciences Communications with Pulse Health

A close-up black-and-white photograph of a blue-tinted eye overlaid with circular HUD graphics and data charts, framed by dotted blue gradient accents and a bold headline on a gray background.

Empowering Pharma and Healthcare Organizations with Secure Marketing Solutions Effective communication in the life sciences sector is more than a business requirement — it’s a critical regulatory necessity. Pharmaceutical organizations,…

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Pulse Health Achieves ISO/IEC 27001 Certification

Our Effort to Strengthen Pharma & Life Sciences Data Security Pulse Health is proud to announce that as of April 29, 2025, we have achieved ISO/IEC 27001 certification—a globally recognized…

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The Digital Transformation Landscape of Pharma in 2025

Trends, Technologies, and Tactics Driving a New Era of Drug Development and Patient Engagement In 2025, digitalization is propelling the pharmaceutical industry into overdrive, sparking major shifts from the lab…

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How Do You Measure Success?

Success in healthcare marketing is about more than hitting arbitrary numbers — it’s about achieving results that align with your organization’s mission and goals. At Pulse Health, we help you…

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A Conversation with the Head of Digital Marketing at a Pulse Pharma Client

Two professionals—a marketer in a suit holding a folder and a clinician in a lab coat—against a blue gradient background with the text “A Conversation with the Head of Digital Marketing at a Pulse Pharma Client.”

Sometimes, marketing inspiration can come from seeing where peers find success. That’s why starting this fall, we’ll highlight a different Pulse pharma customer every quarter, sharing their smart discoveries and…

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Why We Changed Our Name from InTouchMD to Pulse Health

A chalkboard displays the words RETHINK, REVISE, and REBRAND in wooden letter tiles, accompanied by a pen, atop a purple-blue gradient banner explaining the company’s name change.

Every company needs a banner to fly. But what happens if you get the banner wrong on the first try? We learned. In a major way. We launched InTouchMD in…

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Health Tech

HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

Pulse Health x Sermo Integration Guide: Getting the Most out of Both Platforms

Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement

Data Privacy in Pharma Marketing: How to Build Patient Trust

Ensuring Compliance and Security in Life Sciences Communications with Pulse Health

Pulse Health Achieves ISO/IEC 27001 Certification

The Digital Transformation Landscape of Pharma in 2025

How Do You Measure Success?

A Conversation with the Head of Digital Marketing at a Pulse Pharma Client

Why We Changed Our Name from InTouchMD to Pulse Health

Opt-In HCP + Patient Data Access: How to Build a Target List That Converts

HIPAA & Data Privacy Update 2026: What Pharma Marketers Need to Know

Personalizing Patient Journeys with AI‑Driven Healthcare CRM

Case Study: From Data Silos to Prescriber Growth

Cookieless Measurement for HCP Targeting: Identity Options Beyond Third-Party Cookies

ODAIA and Pulse Health Partner to Help Pharma Convert More HCPs and Increase Patient Prescription Volume

Top Pharmaceutical Industry Marketing Strategies for 2026

Compliance‑First Email & SMS in Pharma: A Practical Playbook

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