Health Tech Archives - On the Pulse: Pharma Marketing and Life Sciences Blog

Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)

Smiling healthcare professional in a white coat using a tablet on a purple background with text: “Designing a Preference Center That HCPs Actually Use (and Compliance Teams Approve)”.

HCPs don’t ignore digital — they ignore irrelevant, over-frequent, hard-to-control outreach. A preference center is your chance to fix that while proving to compliance that consent and communication controls are…

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Pulse × Doximity: Verified HCP identity and unified media performance — together in one engagement cloud

Overlapping iridescent circles featuring the Pulse Health and Doximity logos, symbolizing partnership and integration.

With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…

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Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

Attendees seated at a conference panel with overlay text promoting Pulse Health’s presence and support for maximizing value at the AHA25 event.

As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…

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AI In Pharma Marketing: How Data Analytics And Automation Are Redefining Engagement

Clinician in scrubs uses a tablet projecting a blue holographic AI dashboard with medical icons, symbolizing AI-driven pharma marketing.

The Role of AI in Pharma Marketing Signal loss, privacy constraints, and shrinking HCP access have made yesterday’s playbooks unreliable. AI changes the game by turning fragmented data into next-best-action…

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Data Privacy in Pharma Marketing: How to Build Patient Trust

Purple-gradient infographic with a stylized medical staff and shield motif beside the headline “Data Privacy in Pharma Marketing: How to Build Patient Trust."

Privacy in pharma is more than compliance — it’s a competitive advantage. This playbook shows how to build patient trust by: (1) adopting consent-first data and preference management, (2) embedding…

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Ensuring Compliance and Security in Life Sciences Communications with Pulse Health

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Empowering Pharma and Healthcare Organizations with Secure Marketing Solutions Effective communication in the life sciences sector is more than a business requirement — it’s a critical regulatory necessity. Pharmaceutical organizations,…

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Pulse Health Achieves ISO/IEC 27001 Certification

Our Effort to Strengthen Pharma & Life Sciences Data Security Pulse Health is proud to announce that as of April 29, 2025, we have achieved ISO/IEC 27001 certification—a globally recognized…

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The Digital Transformation Landscape of Pharma in 2025

Trends, Technologies, and Tactics Driving a New Era of Drug Development and Patient Engagement In 2025, digitalization is propelling the pharmaceutical industry into overdrive, sparking major shifts from the lab…

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How Do You Measure Success?

Success in healthcare marketing is about more than hitting arbitrary numbers — it’s about achieving results that align with your organization’s mission and goals. At Pulse Health, we help you…

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A Conversation with the Head of Digital Marketing at a Pulse Pharma Client

Two professionals—a marketer in a suit holding a folder and a clinician in a lab coat—against a blue gradient background with the text “A Conversation with the Head of Digital Marketing at a Pulse Pharma Client.”

Sometimes, marketing inspiration can come from seeing where peers find success. That’s why starting this fall, we’ll highlight a different Pulse pharma customer every quarter, sharing their smart discoveries and…

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Why We Changed Our Name from InTouchMD to Pulse Health

A chalkboard displays the words RETHINK, REVISE, and REBRAND in wooden letter tiles, accompanied by a pen, atop a purple-blue gradient banner explaining the company’s name change.

Every company needs a banner to fly. But what happens if you get the banner wrong on the first try? We learned. In a major way. We launched InTouchMD in…

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Pulse Health Launches Pulse Insights, Offering Clients Key Learnings to Better Understand Their HCP’S

Pulse Insights enables pharmaceutical companies to better understand their data across their marketing efforts and reveal rich insights to make smarter decisions, create better physician experiences and amplify innovation. GARDEN…

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InTouchMD’s Pulse Platform Recognized as “Most Innovative Product” by PM360

A trophy gleams beside an open laptop bearing the InTouchMD Pulse Platform banner and “Most Innovative Product BY PM360” headline. A pink-toned backdrop, stethoscope prop, and dotted circular graphic frames celebrate top honors in pharma technology. Ask ChatGPT

Pulse, healthcare’s most powerful all-in-one marketing solution has been selected as one of the most innovative products for 2018. GARDEN CITY, N.Y. (PRWEB) DECEMBER 19, 2018 InTouchMD’s flagship product, Pulse, has been…

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