HCP Digital Marketing Archives - On the Pulse: Pharma Marketing and Life Sciences Blog

How to Use Pulse Health + OptimizeRx Together: A Step-by-Step Integration Guide for Smarter Patient Engagement

Healthcare providers and pharmaceutical marketers today face a pressing challenge: ensuring patients consistently access and adhere to their prescribed medications. Pulse Health’s integration with OptimizeRx addresses this challenge head-on, offering…

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Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers

Introduction – Why Personas Still Move the Needle Pharmaceutical marketers have never had more channels to choose from or more data at their fingertips. Yet survey after survey shows that…

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How to Master NPI Matching for Healthcare Providers

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NPI matching is crucial for healthcare providers to ensure they are accurately identified in various administrative and financial systems. Covered entities, such as healthcare organizations and providers classified under HIPAA,…

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10 Best Practices for Effective HCP Marketing Strategy

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HCP marketing involves specialized strategies to engage healthcare professionals effectively. This article reveals ten best practices that can boost your HCP marketing efforts. Learn how to tailor your messaging, identify…

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How Pulse Health Seamlessly Integrates with Veeva CRM to Empower Pharma Companies

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In today’s pharmaceutical landscape, efficient customer relationship management is critical. Pharma companies rely heavily on CRM solutions to maintain streamlined, compliant, and effective interactions. However, when systems don’t communicate effectively,…

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The Best Pharma CRM Solution

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Boosting Efficiency and Sales in the Pharma Industry Pharma CRM software is essential for managing customer relationships and ensuring compliance in the pharmaceutical industry. In a crowded market of CRM…

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Pulse Health Achieves ISO/IEC 27001 Certification

Our Effort to Strengthen Pharma & Life Sciences Data Security Pulse Health is proud to announce that as of April 29, 2025, we have achieved ISO/IEC 27001 certification—a globally recognized…

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The Pulse Guide to Pharma Marketing:

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Comprehensive Strategies for Success in Today’s Pharmaceutical Market Pharma marketing — also called pharmaceutical marketing — is the lifeblood that connects pharmaceutical manufacturers with healthcare professionals, patients, and the wider…

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How Healthcare CRM Software Synergize to Improve Patient Care

Why CRMs Designed Specifically for Healthcare Are Transforming Healthcare Engagement Are you wondering how a customer relationship management system is transforming healthcare? CRM and healthcare enhancements improve patient care and…

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Streamline Your Pharma Marketing: Tons of Integrations and Growing

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Streamline Your Pharma Marketing With Pulse Engagement Cloud’s Limitless Integrations There’s no shortage of data in pharma — the challenge is stitching it together fast enough to act. Pulse Engagement…

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HCP Digital Marketing

How to Use Pulse Health + OptimizeRx Together: A Step-by-Step Integration Guide for Smarter Patient Engagement

Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers

How to Master NPI Matching for Healthcare Providers

10 Best Practices for Effective HCP Marketing Strategy

How Pulse Health Seamlessly Integrates with Veeva CRM to Empower Pharma Companies

The Best Pharma CRM Solution

Pulse Health Achieves ISO/IEC 27001 Certification

The Pulse Guide to Pharma Marketing:

How Healthcare CRM Software Synergize to Improve Patient Care

Streamline Your Pharma Marketing: Tons of Integrations and Growing

6 Innovative Pharma Marketing Agencies Making Waves in 2025

How to Use Pulse Health + OptimizeRx Together: A Step-by-Step Integration Guide for Smarter Patient Engagement

Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers

How to Master NPI Matching for Healthcare Providers

Ensuring Compliance and Security in Life Sciences Communications with Pulse Health

The Digital Transformation Landscape of Pharma in 2025

Don’t Forget About Offline in Your Omnichannel Strategy

3 Mistakes We See Our Clients Make – And How to Avoid Them!

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