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    Pulse Engagement Cloud Customizable solutions to reach, engage and understand your HCPs and patients.
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On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health

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On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health
On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health

HCP Digital Marketing

17 posts
  • HCP Digital Marketing
  • Pharma Marketing

How to Use Pulse Health + OptimizeRx Together: A Step-by-Step Integration Guide for Smarter Patient Engagement

  • July 17, 2025
  • Robert Reynolds
Two overlapping tablet displays float above a textured gray backdrop: the left shows the PulseHealth interface with a rented-physician segment filter and data table of names and emails, while the right features the OptimizeRx logo and chevron graphic.
Healthcare providers and pharmaceutical marketers today face a pressing challenge: ensuring patients consistently access and adhere to their prescribed medications. Pulse Health’s integration with OptimizeRx addresses this challenge head-on, offering…
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  • HCP Digital Marketing
  • Pharma Marketing

Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers

  • July 10, 2025
  • Ashley DiSanto
A female and male healthcare professional in white coats examine a tablet and pill bottle against a pink-to-blue gradient backdrop, overlaid with the headline “Crafting High-Impact HCP Personas: A Guide for Pharma Marketers” and the Pulse Health logo.
Introduction – Why Personas Still Move the Needle Pharmaceutical marketers have never had more channels to choose from or more data at their fingertips. Yet survey after survey shows that…
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  • HCP Digital Marketing
  • Healthcare & Life Science Technology
  • Pharma Marketing

How to Master NPI Matching for Healthcare Providers

  • July 3, 2025
  • Brooke Alovis
A clinician interacts with a tablet projecting layered medical icons, progress bars, and a skeletal model, illustrating advanced analytics for mastering NPI matching.
NPI matching is crucial for healthcare providers to ensure they are accurately identified in various administrative and financial systems. Covered entities, such as healthcare organizations and providers classified under HIPAA,…
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  • HCP Digital Marketing
  • Pharma Marketing

10 Best Practices for Effective HCP Marketing Strategy

  • June 19, 2025
  • Ashley DiSanto
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HCP marketing involves specialized strategies to engage healthcare professionals effectively. This article reveals ten best practices that can boost your HCP marketing efforts. Learn how to tailor your messaging, identify…
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  • HCP Digital Marketing
  • Healthcare & Life Science Technology
  • Pharma Marketing

How Pulse Health Seamlessly Integrates with Veeva CRM to Empower Pharma Companies

  • June 12, 2025
  • Ashley DiSanto
A suited individual holds a tablet and points to colorful charts on its screen, while a paper report with graphs and a laptop keyboard are visible below against a light blue background with abstract line accents.
In today’s pharmaceutical landscape, efficient customer relationship management is critical. Pharma companies rely heavily on CRM solutions to maintain streamlined, compliant, and effective interactions. However, when systems don’t communicate effectively,…
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  • HCP Digital Marketing
  • Pharma Marketing

The Best Pharma CRM Solution

  • June 5, 2025
  • Brooke Alovis
A black-and-white portrait of a lab professional in a white coat and glasses reviewing a tablet is set against a vibrant purple-to-blue gradient, with large white headline text beside them.
Boosting Efficiency and Sales in the Pharma Industry Pharma CRM software is essential for managing customer relationships and ensuring compliance in the pharmaceutical industry. In a crowded market of CRM…
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  • Company Updates
  • HCP Digital Marketing
  • Health Tech

Pulse Health Achieves ISO/IEC 27001 Certification

  • June 3, 2025
  • Robert Reynolds
Finger touching a glowing gear icon with a checkmark overlay on a pink-to-purple gradient, plus the Pulse Health logo and the text “Pulse Health Achieves ISO/IEC 27001 Certification.”
Our Effort to Strengthen Pharma & Life Sciences Data Security Pulse Health is proud to announce that as of April 29, 2025, we have achieved ISO/IEC 27001 certification—a globally recognized…
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  • HCP Digital Marketing
  • Pharma Marketing

The Pulse Guide to Pharma Marketing:

  • May 29, 2025
  • Ashley DiSanto
Pulse Health banner showing hands holding a tablet with marketing analytics charts against a pink-and-blue gradient background.
Comprehensive Strategies for Success in Today’s Pharmaceutical Market Pharma marketing — also called pharmaceutical marketing — is the lifeblood that connects pharmaceutical manufacturers with healthcare professionals, patients, and the wider…
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  • HCP Digital Marketing
  • Pharma Marketing

How Healthcare CRM Software Synergize to Improve Patient Care

  • May 15, 2025
  • Robert Reynolds
Banner illustration showing a central cloud labeled “Healthcare CRMs” connected to Medical CRM, Nursing CRM, Dental CRM, and Pharma CRM nodes, with Pulse Health logo on the Pharma CRM.
Why CRMs Designed Specifically for Healthcare Are Transforming Healthcare Engagement Are you wondering how a customer relationship management system is transforming healthcare? CRM and healthcare enhancements improve patient care and…
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  • HCP Digital Marketing
  • Pharma Marketing

Streamline Your Pharma Marketing: Tons of Integrations and Growing

  • April 22, 2025
  • Ashley DiSanto
Pink-to-purple gradient background with line-art pharma marketing icons and the text “Streamline Your Pharma Marketing: Tons of Integrations and Growing.”
Streamline Your Pharma Marketing With Pulse Engagement Cloud’s Limitless Integrations There’s no shortage of data in pharma — the challenge is stitching it together fast enough to act. Pulse Engagement…
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Recent Posts

  • 6 Innovative Pharma Marketing Agencies Making Waves in 2025
  • How to Use Pulse Health + OptimizeRx Together: A Step-by-Step Integration Guide for Smarter Patient Engagement
  • Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers
  • How to Master NPI Matching for Healthcare Providers
  • Ensuring Compliance and Security in Life Sciences Communications with Pulse Health

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Featured Posts
  • A hand pours bright pink and purple capsules from a bottle beneath the headline “6 Innovative Pharma Marketing Agencies Making Waves in 2025” on a blue gradient background. 1
    6 Innovative Pharma Marketing Agencies Making Waves in 2025
    • July 24, 2025
  • Two overlapping tablet displays float above a textured gray backdrop: the left shows the PulseHealth interface with a rented-physician segment filter and data table of names and emails, while the right features the OptimizeRx logo and chevron graphic. 2
    How to Use Pulse Health + OptimizeRx Together: A Step-by-Step Integration Guide for Smarter Patient Engagement
    • July 17, 2025
  • A female and male healthcare professional in white coats examine a tablet and pill bottle against a pink-to-blue gradient backdrop, overlaid with the headline “Crafting High-Impact HCP Personas: A Guide for Pharma Marketers” and the Pulse Health logo. 3
    Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers
    • July 10, 2025
  • A clinician interacts with a tablet projecting layered medical icons, progress bars, and a skeletal model, illustrating advanced analytics for mastering NPI matching. 4
    How to Master NPI Matching for Healthcare Providers
    • July 3, 2025
  • A close-up black-and-white photograph of a blue-tinted eye overlaid with circular HUD graphics and data charts, framed by dotted blue gradient accents and a bold headline on a gray background. 5
    Ensuring Compliance and Security in Life Sciences Communications with Pulse Health
    • June 26, 2025
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Categories
  • Company Updates (10)
  • HCP Digital Marketing (17)
  • Health Tech (8)
  • Healthcare & Life Science Technology (11)
  • Healthcare Insights & Analytics (2)
  • Insights & Analytics (3)
  • Pharma Marketing (20)
  • Providers (4)
On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health

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