Brooke Alovis, Author at On the Pulse: Pharma Marketing and Life Sciences Blog

Top Pharmaceutical Industry Marketing Strategies for 2026

A laptop user viewing floating digital dashboards, graphs, and analytics related to pharmaceutical marketing performance.

Pharmaceutical industry marketing is crucial for promoting new drugs and healthcare solutions. Drug companies are key players in pharmaceutical industry marketing and must adapt their strategies to effectively connect with…

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Personalizing Radiology Engagement: How Pulse Health Can Maximize Your RSNA 2025 Impact — Even Without Attending

Two radiologists reviewing skull imaging scans beside an MRI machine with headline text about RSNA 2025 strategy.

Turning RSNA 2025 momentum into year-round HCP engagement with Pulse Health. Each year, RSNA brings together thousands of radiologists, imaging professionals, and industry leaders under the banner of “Imaging the…

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Why Patient-Centricity Is the Future of Pharma Marketing

Healthcare worker hugging a smiling older patient on a purple-blue gradient background with the headline “Why Patient-Centricity is the Future of Pharma Marketing.”

Patient-centricity isn’t a slogan — it’s the operating model for launch, access, adherence, and real-world outcomes. Regulators have elevated the patient voice (FDA’s Patient-Focused Drug Development), nationwide exchange is accelerating…

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Navigating Compliance in Pharma CRM & Communications

Photograph of a hand touching translucent medical icons (scales, heartbeat, cross) over a blurred tech background with the headline “Navigating Compliance in Pharma CRM and Communications."

A practical guide for pharma manufacturers in the U.S. and Canada Pharma engagement lives under some of the strictest rules anywhere. Every email to an HCP, SMS to a patient,…

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How to Master NPI Matching for Healthcare Providers

A clinician interacts with a tablet projecting layered medical icons, progress bars, and a skeletal model, illustrating advanced analytics for mastering NPI matching.

NPI matching is crucial for healthcare providers to ensure they are accurately identified in various administrative and financial systems. Covered entities, such as healthcare organizations and providers classified under HIPAA,…

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The Best Pharma CRM Solution

A black-and-white portrait of a lab professional in a white coat and glasses reviewing a tablet is set against a vibrant purple-to-blue gradient, with large white headline text beside them.

Boosting Efficiency and Sales in the Pharma Industry Pharma CRM software is essential for managing customer relationships and ensuring compliance in the pharmaceutical industry. In a crowded market of CRM…

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