Healthcare providers and pharmaceutical marketers today face a pressing challenge: ensuring patients consistently access and adhere to their prescribed medications. Pulse Health’s integration with OptimizeRx addresses this challenge head-on, offering a powerful combination of omnichannel patient engagement and real-time affordability solutions. This guide explains how to leverage these two platforms together, providing tangible benefits in adherence, affordability, and overall patient engagement.

Understanding OptimizeRx and Its Role in Patient Engagement

OptimizeRx is a dynamic audience activation platform trusted by approximately 60% of healthcare providers and 90% of health systems in the U.S.

Its primary functions include delivering real-time prescription savings offers, affordability information, and critical clinical messaging at the point of care.

By placing these resources directly into clinical workflows, OptimizeRx significantly increases medication adherence and reduces prescription abandonment caused by cost barriers.

The Value of Integrating Pulse Health with OptimizeRx

Combining Pulse Health’s robust omnichannel communication capabilities—spanning SMS, email, digital portals, and more—with OptimizeRx’s targeted financial and clinical content creates a powerful synergy. The integration allows providers to instantly deliver savings offers and medication education at critical patient decision-making moments, dramatically improving patient outcomes.

Here’s how integrating Pulse Health with OptimizeRx benefits your organization:

Enhanced Medication Adherence:

Immediately delivering savings offers when prescriptions are written encourages prompt medication pickup and consistent usage.

Increased Affordability Awareness:

Nearly 30% of prescription abandonment stems from cost concerns. Providing patients with timely affordability solutions directly addresses this issue.

Hyper-Targeted Patient Outreach:

Leverage precise segmentation capabilities, targeting patients by clinical intent, geography, eligibility, and other relevant factors.

Improved Patient Engagement:

Pulse Health’s omnichannel outreach ensures messages reach patients through their preferred communication channels—whether SMS, email, push notifications, or phone calls.

Secure and Compliant Data Management:

OptimizeRx and Pulse Health’s integration securely manages sensitive patient information, adhering strictly to HIPAA guidelines and using tokenized data exchanges to maintain privacy.

Rapid Deployment and ROI:

The integration typically takes only about 40 hours, allowing organizations to quickly see substantial improvements in medication adherence and patient satisfaction.

Integration Mechanics: How Pulse and OptimizeRx Work Together

Pulse Health seamlessly connects with OptimizeRx’s API, securely exchanging necessary patient and prescription data.

When OptimizeRx identifies an eligible patient and savings offer, Pulse automatically delivers personalized messaging in real-time.

The integration ensures every patient interaction is timely, relevant, and actionable, providing detailed reporting on engagement and conversion metrics.

Step-by-Step Guide to Integrating Pulse Health with OptimizeRx

Step 1: Getting Started with Pulse Health and OptimizeRx

Pulse Health works closely with your team to set up your integration quickly and effectively. Before integration, Pulse Health’s Customer Success team ensures you have:

• An active Pulse Health Engagement Cloud license.
• OptimizeRx client credentials (Client ID and Secret) with API access.
• Key roles identified, including API technical lead, campaign manager, and compliance officer.

Step 2: Technical Configuration and Setup

The Pulse Health technical team will:

• Configure OptimizeRx API credentials within your Pulse Admin Portal.
• Establish secure connections and validate API integrations.
• Set appropriate environments (sandbox or production).

Step 3: Campaign Development and Optimization

Pulse Health’s expert marketing team will help you:

• Identify campaign objectives and define relevant triggers, channels, and messaging.
• Configure dynamic message templates using optimized fields like patient names, medication details, discount values, and personalized URLs.
• Thoroughly test all campaign components, ensuring smooth delivery and accurate data exchange.

Step 4: Launch and Continuous Support

Upon successful setup, Pulse Health:

Supports you with regular check-ins to continuously enhance outcomes and patient engagement.

Launches your integrated campaign with real-time monitoring and support.

Provides ongoing optimization strategies based on campaign performance analytics and insights.

Effective Campaign Examples

Here are practical examples demonstrating how to leverage the Pulse Health and OptimizeRx integration:

1. New Prescription & High Co-pay Scenario:

When a patient receives a new, high-cost medication, immediately send a co-pay savings offer via SMS or email to reduce abandonment risk and encourage immediate fulfillment.

2. Missed Refill Follow-up:

Automatically detect patients who missed a refill and proactively send personalized reminders, including savings offers to motivate them to restart therapy promptly.

3. Digital Brand Support Initiatives:

Enhance the launch of new therapies by simultaneously delivering educational content and financial incentives to patients identified as clinically relevant via OptimizeRx’s segmentation.

Optimizing Your Integrated Campaigns

Maximize your integration effectiveness through continuous optimization:

• Testing and Experimentation: Regularly conduct A/B testing of your messages, channels, and timing to refine patient response and engagement.
• Monitor Key Performance Indicators (KPIs): Carefully track redemption rates, refill adherence, patient engagement, and return on investment through Pulse Health’s analytics dashboards.
• Targeting and Segmentation Refinement: Continually refine audience segmentation by leveraging insights from patient responses, clinical data, geographic information, and historical behaviors.
• Integration with Field and Sales Efforts: Align your patient-facing campaigns with your salesforce and clinical field teams to ensure a cohesive patient and provider journey.
  

Compliance and Data Security Best Practices

Pulse Health and OptimizeRx adhere to rigorous HIPAA compliance standards.

All data exchanges use tokenized patient identifiers, with no PHI exposed at any stage.

Audit trails and reporting within Pulse Health provide complete transparency and compliance assurance.

Get Started with Pulse Health + OptimizeRx Today

Integrating Pulse Health’s omnichannel engagement capabilities with OptimizeRx’s real-time affordability platform is a powerful strategy for boosting medication adherence, improving patient outcomes, and driving greater healthcare efficiency.

By following this guide, your organization can quickly implement this integration, benefiting from improved patient experiences and stronger operational performance.

Ready to get started or learn more? Schedule a demo with a Pulse Health expert today.