Ashley DiSanto, Author at On the Pulse: Pharma Marketing and Life Sciences Blog

Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers

Introduction – Why Personas Still Move the Needle Pharmaceutical marketers have never had more channels to choose from or more data at their fingertips. Yet survey after survey shows that…

View Post

10 Best Practices for Effective HCP Marketing Strategy

A hand holding a pen sketches a flowing line that connects a paper boat icon to keyboard keys labeled H, C, and P over a pink-and-blue gradient, alongside bold navy text reading “The Pulse Guide.”

HCP marketing involves specialized strategies to engage healthcare professionals effectively. This article reveals ten best practices that can boost your HCP marketing efforts. Learn how to tailor your messaging, identify…

View Post

How Pulse Health Seamlessly Integrates with Veeva CRM to Empower Pharma Companies

A suited individual holds a tablet and points to colorful charts on its screen, while a paper report with graphs and a laptop keyboard are visible below against a light blue background with abstract line accents.

In today’s pharmaceutical landscape, efficient customer relationship management is critical. Pharma companies rely heavily on CRM solutions to maintain streamlined, compliant, and effective interactions. However, when systems don’t communicate effectively,…

View Post

The Pulse Guide to Pharma Marketing:

Pulse Health banner showing hands holding a tablet with marketing analytics charts against a pink-and-blue gradient background.

Comprehensive Strategies for Success in Today’s Pharmaceutical Market Pharma marketing — also called pharmaceutical marketing — is the lifeblood that connects pharmaceutical manufacturers with healthcare professionals, patients, and the wider…

View Post

Streamline Your Pharma Marketing: Tons of Integrations and Growing

Pink-to-purple gradient background with line-art pharma marketing icons and the text “Streamline Your Pharma Marketing: Tons of Integrations and Growing.”

Streamline Your Pharma Marketing With Pulse Engagement Cloud’s Limitless Integrations There’s no shortage of data in pharma — the challenge is stitching it together fast enough to act. Pulse Engagement…

View Post

3 Mistakes We See Our Clients Make – And How to Avoid Them!

A Quick Fix for 3 Pharma-Marketing Mistakes Even sophisticated pharma brands can trip over a few stubborn marketing potholes—mismanaged data, bloated contact lists, and calls-to-action that hide in plain sight.…

View Post

Our Products

Pulse by the numbers

Intelligence

Overview

Our Solutions

Pulse spotlight

Pulse by the numbers

Intelligence

Pulse spotlight

Archives

Categories

Ashley DiSanto

Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers

10 Best Practices for Effective HCP Marketing Strategy

How Pulse Health Seamlessly Integrates with Veeva CRM to Empower Pharma Companies

The Pulse Guide to Pharma Marketing:

Streamline Your Pharma Marketing: Tons of Integrations and Growing

3 Mistakes We See Our Clients Make – And How to Avoid Them!

Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers

How to Master NPI Matching for Healthcare Providers

Ensuring Compliance and Security in Life Sciences Communications with Pulse Health

10 Best Practices for Effective HCP Marketing Strategy

How Pulse Health Seamlessly Integrates with Veeva CRM to Empower Pharma Companies

The Best Pharma CRM Solution

Pulse Health Achieves ISO/IEC 27001 Certification

The Digital Transformation Landscape of Pharma in 2025

Products

Overview