Ashley DiSanto, Author at On the Pulse: Pharma Marketing and Life Sciences Blog

Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help

As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…

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Predictive Analytics in Pharma: Anticipating HCP and Patient Needs

For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…

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Optimizing Multi-Channel Patient Outreach: Best Practices for Healthcare Providers

Female doctor holding a tablet on a purple gradient with phone, email, chat, and contact icons, representing best practices for multi-channel outreach.

Effective patient outreach across multiple channels is key for healthcare providers to keep patients engaged and healthy. This article offers practical strategies to help improve patient communication and satisfaction. Key…

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Effective Strategies for Engaging Patients: Tips for Better Adherence and Education

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Are you searching for effective ways to engage your patients and improve their adherence to treatment plans? Engaging patients is essential for better health outcomes and reducing healthcare costs. This…

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Top Omnichannel Marketing Strategies for the Pharma Industry in 2025

A medical professional looks at an X-ray while facing a computer monitor displaying graphs and analytics, with a blue gradient background and circular design elements.

Omnichannel marketing combines different channels, both digital and traditional, to create a seamless customer experience. In the pharma industry, this strategy is vital for delivering consistent messaging and engagement across…

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Pharma Marketing

6 Innovative Pharma Marketing Agencies Making Waves in 2025

When it comes to navigating the complex world of pharmaceutical marketing, specialized agencies play a crucial role. A pharma marketing agency offers expert solutions tailored to the unique needs of…

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Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers

Introduction – Why Personas Still Move the Needle Pharmaceutical marketers have never had more channels to choose from or more data at their fingertips. Yet survey after survey shows that…

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10 Best Practices for Effective HCP Marketing Strategy

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HCP marketing involves specialized strategies to engage healthcare professionals effectively. This article reveals ten best practices that can boost your HCP marketing efforts. Learn how to tailor your messaging, identify…

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How Pulse Health Seamlessly Integrates with Veeva CRM to Empower Pharma Companies

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In today’s pharmaceutical landscape, efficient customer relationship management is critical. Pharma companies rely heavily on CRM solutions to maintain streamlined, compliant, and effective interactions. However, when systems don’t communicate effectively,…

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