Personalizing Patient Journeys With AI: What Works (and What to Avoid)
A practical guide to AI-driven personalization for patient support and adherence programs, with guardrails around privacy, consent, and compliant messaging.
Posts by author
Ashley DiSanto
15 posts
Opt-In HCP + Patient Data Access: How to Build a Target List That Converts
Most pharma teams do not have an audience problem. They have an access and usability problem: identities are fragmented across vendors and channels, permissions are unclear, and lists “work” in…
How Pharma Teams Use Email + SMS to Drive Real HCP Engagement
In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…
Unlocking Maximum Value at #AHA25 — And How Pulse Health Can Help
As the cardiovascular and brain-health community prepares for AHA Scientific Sessions 2025 (Nov 7-10 in New Orleans) — four full days of practice-changing science and innovation. (professional.heart.org) For life-sciences companies,…
Predictive Analytics in Pharma: Anticipating HCP and Patient Needs
For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…
Optimizing Multi-Channel Patient Outreach: Best Practices for Healthcare Providers
Effective patient outreach across multiple channels is key for healthcare providers to keep patients engaged and healthy. This article offers practical strategies to help improve patient communication and satisfaction. Key…
Effective Strategies for Engaging Patients: Tips for Better Adherence and Education
Are you searching for effective ways to engage your patients and improve their adherence to treatment plans? Engaging patients is essential for better health outcomes and reducing healthcare costs. This…
Top Omnichannel Marketing Strategies for the Pharma Industry in 2025
Omnichannel marketing combines different channels, both digital and traditional, to create a seamless customer experience. In the pharma industry, this strategy is vital for delivering consistent messaging and engagement across…
6 Innovative Pharma Marketing Agencies Making Waves in 2025
When it comes to navigating the complex world of pharmaceutical marketing, specialized agencies play a crucial role. A pharma marketing agency offers expert solutions tailored to the unique needs of…
Crafting High‑Impact HCP Personas: A Practical Framework for Modern Pharma Marketers
Introduction – Why Personas Still Move the Needle Pharmaceutical marketers have never had more channels to choose from or more data at their fingertips. Yet survey after survey shows that…
10 Best Practices for Effective HCP Marketing Strategy
HCP marketing involves specialized strategies to engage healthcare professionals effectively. This article reveals ten best practices that can boost your HCP marketing efforts. Learn how to tailor your messaging, identify…
How Pulse Health Seamlessly Integrates with Veeva CRM to Empower Pharma Companies
In today’s pharmaceutical landscape, efficient customer relationship management is critical. Pharma companies rely heavily on CRM solutions to maintain streamlined, compliant, and effective interactions. However, when systems don’t communicate effectively,…
The Pulse Guide to Pharma Marketing:
Comprehensive Strategies for Success in Today’s Pharmaceutical Market Pharma marketing — also called pharmaceutical marketing — is the lifeblood that connects pharmaceutical manufacturers with healthcare professionals, patients, and the wider…
Streamline Your Pharma Marketing: Tons of Integrations and Growing
Streamline Your Pharma Marketing With Pulse Engagement Cloud’s Limitless Integrations There’s no shortage of data in pharma — the challenge is stitching it together fast enough to act. Pulse Engagement…
3 Mistakes We See Our Clients Make – And How to Avoid Them!
A Quick Fix for 3 Pharma-Marketing Mistakes Even sophisticated pharma brands can trip over a few stubborn marketing potholes—mismanaged data, bloated contact lists, and calls-to-action that hide in plain sight.…