Turning RSNA 2025 momentum into year-round HCP engagement with Pulse Health.

Each year, RSNA brings together thousands of radiologists, imaging professionals, and industry leaders under the banner of “Imaging the Individual.” The sheer scale of the show means brands face overwhelming noise and limited meaningful interactions.

That’s why even if you’re not exhibiting, it’s still possible to lead the conversation—and turn engagement into pipeline — by leveraging the right technology.

Pulse Health offers a proven data-driven platform that unites HCP and patient intelligence, automated omnichannel orchestration, and real-time analytics to transform your RSNA-adjacent outreach into measurable results.

Why RSNA 2025 Is the Perfect Moment for Personalization

RSNA 2025 (Nov 30–Dec 4 in Chicago) remains the radiology industry’s premier annual gathering.

With the theme “Imaging the Individual,” the focus is squarely on personalized care, refined workflows, and tailored clinical outcomes — making it an absolute strategic moment for targeted engagement.

Even if you won’t physically attend or exhibit, your audience will be watching, reading, and discussing the content generated at RSNA. That means you have an opening to craft pre-show, during-show, and post-show campaigns that tap into the same energy — and align with the personalized care narrative.

The Engagement Gap: From Badge Scans to Real Relationships

Many organizations still approach large-industry events with generic tactics: mass email blasts, broad lists, and little follow-through.

The result?

Low attendance, weak pipeline, and missed momentum.

But the real opportunity lies in delivering individualized experiences at scale — right when the industry is focused on personalization. That means identifying the right radiologists or imaging-center decision-makers, delivering relevant content tied to their subspecialty or workflow challenge, and then continuing the conversation after RSNA closes. If you’re not on the show floor, you can still lead with smart digital plus field-enabled engagement.

Meet Pulse Health: The Engagement Engine Built for Regulated HCP Marketing

Pulse Health is a purpose-built platform for regulated health-market engagement. It brings together:

• A comprehensive HCP & Patient Data layer (1 M+ HCPs; 30 M opt-in patients) that allows you to define high-value micro-segments.
• The Engagement Cloud: cross-channel orchestration (email, SMS, web, mobile push) that automates personalized journeys with real-time branching logic.
• Pulse Analytics: live dashboards and funnels that allow you to measure audience lift, channel performance, meeting conversions, and conversion to opportunity.
• Pulse Certified: training for your commercial and medical teams to use these tools with confidence and compliance in regulated environments — while supporting GDPR/US Privacy regimes, ISO/IEC 27001 certified.

Whether you exhibit or not, you can still execute RSNA-relevant programs plugging into this stack: platform-enabled pre-show segments, remote schedules, virtual-meeting invitations, digital demo pods, and follow-on flows targeted by clinical interest or workflow challenge.

Your RSNA 2025 Activation Plan with Pulse Health

Here’s a three-phase playbook you can run whether you are on-site or remote.

Pre-show (T-3 to T-2 weeks)

• Use our HCP/Patient data layer to build micro-segments related to RSNA themes: e.g., breast-imaging directors, ED throughput champions, AI-workflow advocates.
• Launch a consent-based “Choose Your Agenda” digital journey. E-invite these segments to select topics (e.g., “Breast MRI & AI”, “PACS modernization”, “Patient-centric workflows”). They opt in, pick time-slots, and you capture their interests.
• Schedule remote briefings or virtual demos during RSNA week. Use the Engagement Cloud to send personalized invites, track opens/clicks, and route hot prospects automatically.
• Use Analytics to benchmark baseline engagement metrics so you can compare lift during/after RSNA.

During RSNA (Nov 30–Dec 3 Exhibits)

• Even if you’re not physically present, you can trigger geofence- or IP-based nudges (e.g., “RSNA Demo Online – Join live webcast now”) to target attendees in Chicago.
  
• Capture live interest: as people engage your digital assets, tag their profiles with specific content interests (modality, workflow, AI topic).
  
• Automatically send follow-ups: e.g., “Here’s your requested white paper: Breast MRI AI Workflow” or “Webinar link: Tuesday 4 pm CT.”
  
• Use live dashboards to surface high-engagement contacts and alert your SDR/field team for immediate outreach.

Post-show (Dec 4 onward)

• Funnel contacts into nurture arcs tailored to what they clicked or opted-in for: clinical evidence, IT workflow, ROI — whatever surfaced.
  
• Weekly win-room reporting: track how many added to pipeline, how many remote meetings set, how many trials started or opportunities open. Use Pulse Analytics dashboards for trending.
  
• Revive the conversation: send “Missed us at RSNA? Catch our 3-minute recap video” or “Re-visit the session you selected during RSNA.”
  
• Align your internal teams (commercial, medical affairs) on next-best-actions powered by Pulse Certified training.

RSNA Sessions to Anchor Your Content

Though you’re remote, you can still build highly relevant content tied to RSNA programming. Identify key sessions tied to the “Imaging the Individual” theme — such as the President’s Address, Opening Plenary, or subspecialty symposia on AI, workflow, patient-centered imaging. Use these as hooks in your digital journey: “We’re watching the breast-MRI AI session at RSNA — here’s your take-away and how we help.” This approach shows you’re in-step with the conference buzz even if you’re not on-site.

Compliance by Design

At a conference like RSNA, where patient workflows and imaging data are front-and-centre, you must demonstrate data trust. Pulse Health is ISO/IEC 27001 certified, maintains role-based access controls, consent-driven outreach, and audit-friendly workflows. Whether you’re sending remote invites or scheduling demos tied to attendee lists, our architecture ensures you engage ethically, compliantly, and with full transparency.

Proof & Metrics That Matter

Here are six key metrics to include in your post-RSNA report to leadership:

1. Meetings scheduled (remote or field) in 30 days post-campaign
2. Leads converted to opportunities (vs last year’s RSNA focus)
3. Time to first-meeting (shorter means higher interest)
4. Channel performance lift (e.g., email conversion vs average)
5. Content engagement by micro-segment (breast, ED, AI)
6. Pipeline dollar-impact or influenced value attributed to RSNA-anchored outreach
   

Because RSNA’s exhibitor phase ends Dec 3, your post-show follow-up window is short but highly potent. Set your cadence accordingly.

Take the Next Step with Pulse

Ready to capture RSNA-adjacent momentum without travelling to Chicago?

Schedule a 30-minute demo of Pulse Health’s platform mapped to your target subspecialties and workflow priorities.