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On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health
On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health

Company Updates, HCP Digital Marketing, Insights & Analytics

New Year, New Growth: 5 Secrets to Our Success

Pulse Health | January 21, 2025

Finger pointing along an upward arrow graphic on a blue-purple gradient, accompanied by the text “New Year, New Growth: 5 Secrets to Our Success” and the Pulse Health logo.

The Reasons for Pulse Health’s 99 % Client-Retention Streak

January always feels like a blank page — but for Pulse Health it’s also a progress report. In 2024 we helped brands engage 500 k+ patients, 1 M+ HCPs, and 30 k sales-rep calls — and 99 % of first-year clients renewed for another campaign.

A curved arrow chart shows growth from 2023 to 2025, with milestone metrics like “500k+ patients” and “99% renewals,” ending in a target zone.
A hand places a puzzle piece labeled “Your Brand Plan” into a larger puzzle labeled “Pulse Campaign,” surrounded by minimal icons like charts and checklists.

Below are the five “inside baseball” practices that keep those numbers climbing, plus quick links to deeper reads across our blog so you can see each principle in action.

1. White-Glove Support (Because Cookie-Cutters Belong in the Kitchen)

A blue envelope contains neatly labeled documents: “Welcome Kit,” “Data Map,” “Integration Plan,” and “Support Playbook.”

Your account team isn’t a rotating help-desk queue; it’s a dedicated strategist, data analyst, and creative lead who shape campaigns around your exact brand plan and compliance guardrails.

If you need a last-minute email variant before a congress or real-time A/B testing on a new patient journey, it’s handled — no tickets, no delays.

More on getting the fundamentals right: 3 Mistakes We See Our Clients Make — And How to Avoid Them!

2. Deep Life-Science Expertise

We work exclusively in healthcare and pharma, so every recommendation is grounded in regulatory nuance—from 21 CFR Part 11 data integrity to Omnichannel Best Practice guidelines.

Our strategists monitor FDA guidance, ACCME updates, and payer-mix shifts so you don’t have to, and we fold those insights into campaign logic in real time.

A microscope examines a campaign logic blueprint with references to FDA, ACCME, and payers, alongside a clipboard labeled “21 CFR PART 11.”

Want proof that domain focus pays off? Check out our thought piece on The Digital Transformation Landscape of Pharma in 2025.

3. A Scalable, Future-Proof Tech Stack

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Growth shouldn’t require ripping out yesterday’s martech.

Our platform auto-scales to accommodate everything from an orphan-drug launch with a 200-rep force to a multinational mature-brand refresh.

Multi-tenant architecture keeps latency low even when volumes spike, and modular APIs mean new features drop in without downtime.

See how our CRM connectors fuel better patient care in How Healthcare CRM Software Synergize to Improve Patient Care.

4. Plug-and-Play Integrations

Pulse Health ships with 50+ pre-built integrations (and constantly growing) — Veeva, IQVIA, Medscape, PulsePoint, and more — so your data starts flowing on day one.

That means automatic consent syncing, instant roster-updates for reps, and true closed-loop marketing without costly middleware.

Explore the full catalog at the Pulse Health Integrations hub and our blog deep-dive, Streamline Your Pharma Marketing: Tons of Integrations and Growing.

Platform logos for Veeva, IQVIA, Medscape, and Pulse feed into a Pulse dashboard, with the phrases “Day 1 Activation” and “No Middleware Needed.”

5. Real-Time Enablement and Attribution

Two sales reps hold dashboards labeled ROI and Rx Lift, connected to visuals for congresses, speaker programs, and closed-loop metrics.

Sales teams get field-ready insights (next-best message, territory heat-maps, formulary shifts) pushed directly to their devices, while marketers see live dashboards tying every touch — online and offline — to Rx lift.

Because offline still matters, we stitch in congress scans, rep visits, and speaker programs to give you a single source of truth.

Read why bridging the physical and digital worlds is critical in Don’t Forget About Offline in Your Omnichannel Strategy.

Ready to Beat Your 2025 Targets?

If you’re chasing aggressive share-of-voice or looking to unify siloed data, let’s talk.

Visit Pulse Health or request a demo to see how our team can turn today’s goals into next quarter’s wins.

(Got a specific growth hurdle? Drop it in your message — our strategists love a challenge.)

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