Success in healthcare marketing is about more than hitting arbitrary numbers — it’s about achieving results that align with your organization’s mission and goals. At Pulse Health, we help you set — and reach — the KPIs that truly matter.

Setting Clear, Strategic Metrics

Every successful pharma marketing initiative begins with clearly defined, measurable objectives that align with overarching business goals. Frameworks like the Balanced Scorecard advocate for tracking a mix of financial, customer, internal-process, and learning-and-growth indicators to ensure a holistic view of performance.

At its core, the Balanced Scorecard organizes performance measures into four distinct perspectives — each essential for sustainable success:

• Learning & Growth: How we continue to innovate and improve (e.g., employee training hours, system uptime)
• Financial: How we appear to shareholders (e.g., revenue growth, return on equity)
• Customer: How customers view us (e.g., satisfaction scores, market share)
• Internal Process: What we must excel at (e.g., cycle time, quality rates)

Adopting such a multidimensional approach not only clarifies what “success” means for your team but also drives the right behaviors across the organization. For an up-to-date snapshot of our own performance trends, see our recent analysis in the 2024 By the Numbers report.

Aligning Metrics with Your Mission

Many brands focus on surface-level metrics (like clicks or impressions), but these don’t always correlate with real business impact. Research from Deloitte shows that the most successful organizations are those that align marketing KPIs with enterprise-level objectives and use data to iterate quickly.

Ask yourself:

• Which actions drive measurable impact for our patients and providers?
• Are we tracking behaviors that move us toward our vision?
• Do we have the agility to respond to insights in real time?

See The Pulse Guide to Pharma Marketing for practical steps.

Lead Score Growth

Traditional lead-generation metrics often miss the nuance of individual engagement levels.

That’s why we developed the Pulse Health Lead Score, a proprietary metric that converts actions — like email opens, clicks, and website visits — into a unified score reflecting each HCP’s readiness to engage.

HubSpot’s predictive “Likelihood to close” model analyzes customer behavior to estimate the probability that a lead will convert within 90 days. 

Case Study: Lead Scoring Drives HCP Engagement

For one COPD-focused pharmaceutical client, Pulse’s Lead Score™ platform enabled them to exceed their 9,000 high-value HCP target by 22%, engaging nearly 11,000 HCPs.

Industry context:
According to a recent study, predictive lead scoring in healthcare can improve marketing efficiency and drive up to a 20% increase in conversion rates.

Learn more in our Guide to HCP Marketing.

Sign-Ups: The More, the Better

Driving patient action often hinges on seamless digital experiences. Effective digital engagement isn’t just about broadcasting messages — it’s about forming meaningful connections with patients, growing access, and increasing efficiency. 

In a recent GERD awareness campaign, we encouraged patients to download and print a co-pay assistance card.

Within months, the initiative yielded 15,000 organic sign-ups, translating directly into a surge of first-time prescription fills and measurable ROI for our client.

Quick Success Highlights

Lead Score Growth
“Pulse helped us exceed our target by 22% — the new standard for HCP campaigns.”
— COPD brand manager

Sign‑Ups & ROI
“Fifteen thousand sign-ups in six weeks, and a downstream ROI we could finally measure.”
— Brand Director, Digestive Health

Compliance Automation
“Automated reminders paid for themselves in months, not years.”
— Medical Device Marketing Lead

Compliance and Continued Use

For device-based therapies, sustained patient compliance is a primary revenue driver. Our automated reminder system captures expiration dates and prompts patients to renew, effectively extending engagement cycles.

This matters because nearly 50% of Americans don’t take their chronic long-term therapy medications as prescribed — leading to over $500 billion in avoidable healthcare costs and hundreds of thousands of preventable deaths each year. 

By nudging patients at the right time, our clients not only improve health outcomes but also secure ongoing device utilization and revenue. Discover best practices in our Ensuring Compliance and Security in Life Sciences Communications.

Get Started with Pulse Health Today

Don’t just take our word for it — experience the power of a truly metrics-driven, end-to-end pharma marketing solution firsthand.

Schedule your personalized demo today to dive into a tailored walkthrough of our platform:

• Explore live dashboards built on the Balanced Scorecard framework.
• See exactly how the Pulse Health Lead Score surfaces your highest-value HCP prospects.
• Watch our automated compliance engine send timely reminders that keep patients on therapy.

Our pharma marketing specialists will guide you through customizing your key metrics, optimizing seamless digital sign-up journeys, and designing targeted reminder campaigns so you can accelerate engagement, boost prescription fills, and drive measurable ROI. Book your demo today and start transforming data-driven insights into real-world impact!