How Do You Measure Success?

For every pharma company looking to connect with patients and HCPs, there are nuanced, individualized success metrics driving the very specific business strategies behind them. We understand this at our core and know that the most compelling way to prove our best-in-class record is to share three real case studies where our clients have hit it out of the park in 2024.  

The Lead Score – Watch it Grow

Since every client has a bespoke recipe for success, we developed the Pulse Health Lead Score which allows them to identify the very specific, very unique inputs that mean success to THEM. Then we synthesize this data into an easy-to-understand lead score for each target.

One of our HCP clients in the COPD space is focused on moving their HCPs from a “low” to a “high” score over the course of our email marketing efforts. Points are amassed through engagement actions – things like opening or clicking on an email, website views or requesting a rep. This COPD pharma company was hoping to develop 9,000 “high” lead score HCPs over the first few months of the campaign. They blew by that goal and are now hovering around 11,000.

Sign-ups: The More the Better

Another client in the GERD space is laser-focused on introducing their new medication. We helped them with a campaign to drive awareness, asking patients to download a co-pay card that they can print off and take right to the pharmacy. Just a few months into the campaign, they’re seeing a whopping 15,000 organic signups. For the brand, this translates to huge value for them – new customers!

Longer Compliance Equals Revenue

For a pharma device client, success is measured by compliance and continued use. This client created an awareness campaign to capture the expiration date of their pharma device. When the device is close to this date, we automatically message the patient, reminding them to re-up. That one nudge will net thousands and thousands of dollars in continued compliance for our clients.