The life science technology company drives significant consumer interaction and education around stroke awareness utilizing SMS engagement.
GARDEN CITY, N.Y. (PRWEB) JANUARY 27, 2020
Pulse Health, the leader in physician and patient cloud-based engagement solutions, is proud to announce positive results utilizing SMS to drive stroke awareness for a top global pharmaceutical company.
Pulse Health’s Pulse Engagement Cloud has become the dominant solution for pharmaceutical companies looking for an all-in-one solution for physician engagement and intelligence, but it’s recently launched patient version of the platform has found substantial momentum.
Pulse Health, in collaboration with Ogilvy Health, powered the technology facilitating engagement on the stroke awareness SMS campaign with Ogilvy Health acting as the AOR focusing on strategy and creative content.
The campaign focused on providing caregivers of potential stroke patients with enough information to properly assess the situation and guide them into immediate next steps.
Utilizing mass media drivers, the campaign encouraged the audience to take action by texting a short code which was present in print, digital video, and television broadcast. The results were outstanding and within 3 months, the campaign successfully connected and informed over 6,000 people.
“We are proud to have been participated in this very necessary stroke awareness campaign and can only hope that our technology has made a positive impact.” said Ryan Alovis, CEO of Pulse Health. “We look forward to leveraging SMS as a mechanism for our clients to amplify engagement.”
Pulse Health has achieved industry recognition with its Pulse Engagement Cloud. Pulse Engagement Cloud is a first of its kind SaaS based technology platform combining marketing automation, dynamic digital persona pages, email marketing, analytics/insights, healthcare CRM, and SMS engagement on a brand by brand level. Beyond its core offerings, Pulse Engagement Cloud integrates with external platforms to provide the client with a real-time 360 view of how the brand is performing.
The metrics surrounding SMS engagement are extraordinary, with over 90% of SMS messages being read within 3 minutes, thus yielding a response rate that is 209% higher than the other channels.
It’s been a banner year for Pulse Health, as its flagship technology Pulse Engagement Cloud was voted by PM360 as “The Most Innovative Product in Healthcare.” In addition, Pulse Insights was launched which enables pharmaceutical companies to better understand their marketing efforts and reveal rich insights to make smarter decisions, create better physician experiences and amplify innovation.
For more information about Pulse Health, visit https://pulsehealth.tech/.
For more information about Ogilvy Health, https://ogilvyhealth.com/.
About Pulse Health
Pulse Health (formerly InTouchMD) is an industry leader in cloud-based engagement software and services for the life science industry. Powering a brands journey from launch to life. Pulse Health’s suite of products range from Pulse Engagement Cloud, Pulse Sample Management, Pulse HCP & Patient Data Access, Pulse Insights, and Pulse MCM Tactics. Pulse Health’s client base range from emerging biotech bringing their brands to commercialization, to global pharmaceutical companies looking to amplify their existing brands.
About Ogilvy Health
Ogilvy Health is a creative network focused on driving superior outcomes in the ever-changing healthcare environment, providing bespoke solutions for “whole brand building” in an increasingly complex and evolving marketplace. We believe in the power of making brands matter by keeping our audiences’ health and wellness needs at the center of every touchpoint. Our legacy of creativity, our global network and our deep expertise allow us to apply diverse thinking to create solutions to client challenges. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum—through Consulting, Medical Education, HCP Promotion, Patient/Consumer Engagement and Market Access—while also drawing on the full range of Ogilvy’s talent and capabilities to integrate PR and Influence, Customer Engagement and Commerce, and Digital Transformation. Ogilvy is a WPP company.
