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On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health
On the Pulse: Pharma Marketing and Life Sciences Blog | Pulse Health

Insights & Analytics, Pharma Marketing, Providers

2024 By the Numbers

Pulse Health | December 16, 2024

Hands typing on a laptop with a floating binary code overlay on a pink-blue gradient and the text “2024 By the Numbers” with the Pulse Health logo.

2024 was BIG. Just how big? Opportunities in the pharma industry overall continue to explode and the numbers are astounding. It’s a huge playground – 14 billion in digital advertising spend alone – and it’s only getting bigger:

The great news is that our clients have kept pace with this enormous growth. Together we engaged more than 500,000 patients and more than 1,000,000 HCPs by laser targeting segments with our next-gen email marketing, and got 30,000 reps through new doors with our incredibly effective “request a rep” feature. The best news of all? 99% of our first time clients were so thrilled by our partnership, they signed up again.

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