Streamline Your Pharma Marketing With Pulse Engagement Cloud’s Limitless Integrations
There’s no shortage of data in pharma — the challenge is stitching it together fast enough to act. Pulse Engagement Cloud solves that by unifying dozens (and counting) best-in-class integrations so brand, field, and analytics teams finally share one NPI-level picture.
Want to see how all that data powers true omnichannel marketing? Let our offline-plus-digital playbook show you what’s possible.
There’s no lack of data in today’s pharma marketing landscape, that’s for sure, instead, the number one problem is getting all that good data under one roof so you have the tools and insights to act on it.
When you solve for this – like we do with Pulse Engagement Cloud’s dozens of standardized integrations (and growing), all of a sudden, you get a clear 360-degree view of your marketing efforts.
From HCP prescribing behavior and engagement rates to rep activity and patient support interactions, all of it can be viewed and analyzed down to the individual NPI.
What “integration” means inside Pulse
Stop manually filtering through unconnected data.
Instead of exporting spreadsheets and rebuilding dashboards, Pulse pulls consented data through encrypted APIs straight into our HIPAA-compliant warehouse and normalizes every record at the HCP level.
One login, one dashboard — zero data gymnastics.
The end result is clear: Smarter strategy, better ROI, and true omnichannel marketing.
The Data Dilemma Solution
“One of the most powerful advantages of our large assortment of best-in-class pharma integrations…” says Adam Wertheimer, SVP of Partnerships at Pulse, “is that it solves the problem of disparate data sources. We give our clients holistic attribution measurement and a clear path to true omnichannel marketing.“
This orchestration matters now more than ever.
Today’s pharma marketers are juggling dozens of tactics across digital, offline and point-of-care channels.
Without centralized data, it’s virtually impossible to know what’s working, where there’s opportunity and maybe most importantly, which tactics to cut loose.
Why marketers love the Pulse integration model
- True omni-orchestration – Any click, view, or rep visit can trigger compliant next steps across channels automatically.
- Granular attribution – Every partner reports at the same NPI resolution, so you see exactly which tactics move the prescribing needle.
- Speed to insight – GA4 streams into Pulse within minutes, letting teams tweak campaigns before budget is wasted.
- Road-map flexibility – Clients request new connectors each quarter, and our dev team typically ships them in weeks — not months.
“You’re not just looking at clicks or opens anymore,” explains Wertheimer. “You’re looking at what really moves the needle — who’s engaging, where and why. And you’re getting rid of the rest.”
That level of insight is only possible when all your data speaks the same language.
We integrate with companies you already use: Veeva, Doximity, Sermo, Medscape, and more…
When potential clients see our integration list, full of the industry’s most widely used tools, their reaction is almost always the same: relief. “We integrate with programs our clients are currently using,” says Wertheimer.
This means, rather than spend months figuring out how to merge spreadsheets and translate reporting equivalents, our clients hit the ground running. “They can instantly see the value in consolidating everything in one place at the individual provider (NPI) level.”
No other platform integrates like the Pulse Engagement Cloud
It’s not just that we have more integrations than everyone else. It’s that no one else offers this level of standardized connectivity across healthcare marketing partners.
A quick look at some of the platforms we already connect
| Marketing function | Live integrations | What you unlock in Pulse |
|---|---|---|
| CRM & field force | Veeva CRM | Two-way sync of rep calls, detailing triggers, and next-best-action tasks |
| HCP media & virtual events | Medscape • Doximity • Sermo • Healthcasts | Real-time engagement signals that fire follow-up email, SMS, or rep alerts |
| Omnichannel Connections | OptimizeRx • Phreesia | Auto-generated sample requests and patient starter-kit fulfillment |
| Data hygiene & compliance | Smarty Streets | USPS-level address validation for 160 M+ locations — goodbye returned mail |
| Analytics & BI | Google Analytics 4 | Click-to-script attribution and cross-channel ROI with no blind spots |
Explore the complete, always-growing catalog at integrations.pulsehealth.tech.
And if a client needs a data source we don’t yet offer? No problem.
“Our product enhancement timeline is driven by what our clients need,” says Wertheimer.
“If there’s a partner they want to connect with that isn’t already in our ecosystem, we’re ready to build them in — whether it’s API- or file-based — so long as it reports at the individual level.”
How these connections work in practice
| Scenario | How the integration fires | Outcome |
|---|---|---|
| Veeva CRM + Pulse | A rep logs a cardiology call; Veeva pushes the activity to Pulse in real time. | Pulse scores the interaction, schedules a follow-up, and queues a branded email — all before the rep reaches the next office. |
| Doximity + Phreesia | An oncologist books a virtual rep visit on Doximity; Pulse listens for the booking event. | During the visit, the rep triggers a sample — Phreesia fulfills it automatically, and shipment status lands on the HCP’s Pulse timeline. |
| Smarty Streets | A brand team exports an address-cleansed list from Pulse to their CRM of choice with one click. | Dashboards show only deliverable addresses, trimming thousands off direct-mail costs. |
Client Spotlight: A 14-Integration Success Story 🚀
Earlier this year a new client came to us with their data in tangles.
We helped them consolidate inputs from 14 different platforms — merging them into a single, unified, actionable system.
From there, our client could clearly see which touchpoints were driving engagement and conversions, and pivot strategy accordingly.
The result?
Instant increase in targeted outreach, less waste and better outcomes.
Ready to see your stack in one dashboard?
Browse the full integration library here, then book a demo to watch your data light up — in days, not months.
No clichés — just the connections you need to market smarter with Pulse.
