Healthcare Marketing
Your edge in the ever-evolving pharma landscape.
Where pharma marketers find fresh thinking, actionable insights, and smarter ways to engage HCPs.
Welcome to the Pulse Health Content Hub
Pharma Orchestration 101: Building Trigger-Based HCP Journeys Across Field, Email, SMS, and Digital
A practical guide for brand teams and omnichannel leads on designing trigger-based orchestration that aligns rep activity with compliant digital touchpoints. Covers common HCP journey triggers (content engagement, event attendance, rep call outcomes), channel sequencing, guardrails, and how to operationalize orchestration using a CRM + engagement cloud + analytics stack—without relying on sensitive data.
3 Mistakes We See Our Clients Make – And How to Avoid Them!
A Quick Fix for 3 Pharma-Marketing Mistakes Even sophisticated pharma brands can trip over a few stubborn marketing potholes—mismanaged data, bloated contact lists, and calls-to-action that hide in plain sight.…
2024 By the Numbers
2024 was BIG. Just how big? Opportunities in the pharma industry overall continue to explode and the numbers are astounding. It’s a huge playground – 14 billion in digital advertising…
When All Your Data Works Together, It’s a Beautiful Thing
If you can leverage one single platform vs 34,456 of them, that’s a win, right? We sure think so. Housing all your data inputs under one umbrella so you can…
Ogilvy CommonHealth Worldwide and Pulse Health Announce Partnership
PARSIPPANY, NJ–(Marketwired – Mar 27, 2017) – Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com) and a WPP Health & Wellness company (NASDAQ: WPPGY)…
