Omnichannel marketing combines different channels, both digital and traditional, to create a seamless customer experience. In the pharma industry, this strategy is vital for delivering consistent messaging and engagement across…

Healthcare providers and pharmaceutical marketers today face a pressing challenge: ensuring patients consistently access and adhere to their prescribed medications. Pulse Health’s integration with OptimizeRx addresses this challenge head-on, offering…

Introduction – Why Personas Still Move the Needle Pharmaceutical marketers have never had more channels to choose from or more data at their fingertips. Yet survey after survey shows that…

NPI matching is crucial for healthcare providers to ensure they are accurately identified in various administrative and financial systems. Covered entities, such as healthcare organizations and providers classified under HIPAA,…

HCP marketing involves specialized strategies to engage healthcare professionals effectively. This article reveals ten best practices that can boost your HCP marketing efforts. Learn how to tailor your messaging, identify…

In today’s pharmaceutical landscape, efficient customer relationship management is critical. Pharma companies rely heavily on CRM solutions to maintain streamlined, compliant, and effective interactions. However, when systems don’t communicate effectively,…

Boosting Efficiency and Sales in the Pharma Industry Pharma CRM software is essential for managing customer relationships and ensuring compliance in the pharmaceutical industry. In a crowded market of CRM…

Our Effort to Strengthen Pharma & Life Sciences Data Security Pulse Health is proud to announce that as of April 29, 2025, we have achieved ISO/IEC 27001 certification—a globally recognized…

Comprehensive Strategies for Success in Today’s Pharmaceutical Market Pharma marketing — also called pharmaceutical marketing — is the lifeblood that connects pharmaceutical manufacturers with healthcare professionals, patients, and the wider…

Why CRMs Designed Specifically for Healthcare Are Transforming Healthcare Engagement Are you wondering how a customer relationship management system is transforming healthcare? CRM and healthcare enhancements improve patient care and…

Streamline Your Pharma Marketing With Pulse Engagement Cloud’s Limitless Integrations There’s no shortage of data in pharma — the challenge is stitching it together fast enough to act. Pulse Engagement…

Connecting Real-World Touchpoints With Data-Driven Digital Engagement Digital engagement may grab most of the headlines, but the moments that happen face-to-face, over the phone, or through the mail still shape…

A Quick Fix for 3 Pharma-Marketing Mistakes Even sophisticated pharma brands can trip over a few stubborn marketing potholes—mismanaged data, bloated contact lists, and calls-to-action that hide in plain sight.…

The Reasons for Pulse Health’s 99 % Client-Retention Streak January always feels like a blank page — but for Pulse Health it’s also a progress report. In 2024 we helped…

Sometimes, marketing inspiration can come from seeing where peers find success. That’s why starting this fall, we’ll highlight a different Pulse pharma customer every quarter, sharing their smart discoveries and…