Pharma marketers don’t just compete for attention — they compete for trust. In regulated industries, a clever subject line or snappy text is never worth a compliance misstep. This playbook…

With the Pulse–Doximity integration, life‑sciences teams can (1) verify HCP identity with low friction, (2) unify Doximity campaign performance alongside the rest of their media, CRM, and web analytics, and…

In today’s noisy digital landscape, getting the attention of healthcare professionals (HCPs) is harder than ever. Physicians and pharmacists are bombarded daily with information — from journal updates and sales…

For years, pharma perfected the “next best message.” Predictive analytics elevates that to the next best moment — catching HCPs when they’re most receptive, spotting patients at risk before they…

A pharma sales representative is pivotal in healthcare, linking pharmaceutical companies with doctors. They provide critical information about new drugs and treatments, ensuring healthcare providers can offer the best care…

The Rise of AI in Pharma Sales Pharma sales has never had more data — or higher stakes. Traditional CRMs help teams log calls and track accounts, but they rarely…

Executive Summary Pulse Health now connects with RxNT so your clinical and operational events can automatically trigger compliant, omnichannel patient outreach and analytics. By unifying EHR/PM data with Pulse’s engagement…

Effective patient outreach across multiple channels is key for healthcare providers to keep patients engaged and healthy. This article offers practical strategies to help improve patient communication and satisfaction. Key…

Integrating Pulse Health’s engagement platform with Doceree’s programmatic HCP advertising network unlocks powerful capabilities for healthcare marketers. By combining Pulse’s life-sciences-tailored marketing automation with Doceree’s extensive reach to healthcare professionals…

Pulse Health, a pioneering force in marketing automation and engagement technology within the life sciences sector, is thrilled to announce a strategic partnership with Tris Pharma, an innovative biopharmaceutical company…

Omnichannel marketing combines different channels, both digital and traditional, to create a seamless customer experience. In the pharma industry, this strategy is vital for delivering consistent messaging and engagement across…

Healthcare providers and pharmaceutical marketers today face a pressing challenge: ensuring patients consistently access and adhere to their prescribed medications. Pulse Health’s integration with OptimizeRx addresses this challenge head-on, offering…

Introduction – Why Personas Still Move the Needle Pharmaceutical marketers have never had more channels to choose from or more data at their fingertips. Yet survey after survey shows that…

NPI matching is crucial for healthcare providers to ensure they are accurately identified in various administrative and financial systems. Covered entities, such as healthcare organizations and providers classified under HIPAA,…

HCP marketing involves specialized strategies to engage healthcare professionals effectively. This article reveals ten best practices that can boost your HCP marketing efforts. Learn how to tailor your messaging, identify…